Convergence Culture: Where Old and New Media Collide / Edition 1

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"Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid Internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise." "Jenkins provides an introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children." This paperback edition has been thoroughly updated and features substantial new material that addresses, among other things, the promise and perils of Web 2.0 and the rise of YouTube.
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Editorial Reviews

From the Publisher
“For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before its even released . . . Convergence Culture is a must read . . . Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers.”

“;Jenkins offers crucial insight into an unexpected and unforeseen future. Unlike most predictions about how New Media will shape the world in which we live, the reality is turning out far stranger and more interesting than we might have imagined. The social implications of this change could be staggering.”
-Will Wright,creator of SimCity and The Sims

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Product Details

  • ISBN-13: 9780814742815
  • Publisher: New York University Press
  • Publication date: 8/1/2006
  • Edition number: 1
  • Pages: 368
  • Sales rank: 1,273,048
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.88 (d)

Meet the Author

Henry Jenkins is Provost’s Professor of Communication, Journalism, Cinematic Arts, and Education at USC. He is author of five books, most recently Convergence Culture (2008), Fans, Bloggers, and Gamers (2006), The Wow Climax (2006), all available from NYU Press, and is co-author or editor of eight other books on media and communication.

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Table of Contents

Introduction Worship at the altar of convergence" : a new paradigm for understanding media change 1

1 Spoiling Survivor : the anatomy of a knowledge community 25

2 Buying into American idol : how we are being sold on reality television 59

3 Searching for the origami unicorn : The matrix and transmedia storytelling 95

4 Quentin Tarantino's Star wars? : grassroots creativity meets the media industry 135

5 Why Heather can write : media literacy and the Harry Potter wars 175

6 Photoshop for democracy : the new relationship between politics and popular culture 217

Conclusion Democratizing television? : the politics of participation 251

Afterword Reflections on politics in the age of YouTube 271

YouTubeOlogy 295

Notes 297

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Customer Reviews

Average Rating 4.5
( 7 )
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted August 6, 2006

    The King of Culture

    Henry Jenkins has a natural knack for taking any topic and making it instantly relatable and intensely gripping. I was privileged to have received a preview of part of this book before its publication, and I can honestly say that it's as entertaining as it is informative. Here he tackles completely new territory - the ever-evolving world of media and technology and how it impacts our society and the corporate world. This proverbial David & Goliath struggle for control of new media, the challenges of the inherent legalities, and the birth of new mediums all of this complexity is laid out in the pages of 'Convergence Culture', and who better to guide us through this mish-mash landscape of new media than one of our foremost experts on media and popular culture? Anyone interested in the Internet, media publication, fan rights, grassroots movements, blogs, and anything else that typically only your children or grandchildren can explain to you, would find this book not only informative, but riveting. I highly recommend it, and not just because I have a chapter almost all to myself (check out the chapter on Harry Potter and the infamous PotterWar - Alastair and I say Hello.) :) Pick up a copy of Convergence Culture. You'll be glad you did.

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