Convergence Culture: Where Old and New Media Collide

Convergence Culture: Where Old and New Media Collide

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by Henry Jenkins
     
 

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Henry Jenkins at Authors@Google (video)

Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award

2007 Choice Outstanding Academic Title

Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media

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Overview

Henry Jenkins at Authors@Google (video)

Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award

2007 Choice Outstanding Academic Title

Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.

Henry Jenkins, one of America’s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show’s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.

Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

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Editorial Reviews

From the Publisher
“For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before its even released . . . Convergence Culture is a must read . . . Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers.”
-Slashdot

“;Jenkins offers crucial insight into an unexpected and unforeseen future. Unlike most predictions about how New Media will shape the world in which we live, the reality is turning out far stranger and more interesting than we might have imagined. The social implications of this change could be staggering.”
-Will Wright,creator of SimCity and The Sims

“Remarkable . . . Jenkins’ insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous . . . Jenkins’ impressive ability to break down complex concepts into readable prose makes this study vital and engaging.”
-Publishers Weekly

“;Jenkins tries to bring clarity to cultural changes that are melting and morphing into new shapes on an hourly, daily, weekly, monthly basis. Convergence Culture provides a view that looks at the restless ocean and tracks the currents rather than just looking at the individual rocks on the beach.”
-The McClatchy Newspapers

“The standard convergence narrative of recent years presents media concentration as a threat both to the diversity of communication channels and to individuals’ opportunities to engage in public discourse. A respected and well-established media scholar, Jenkins here counters such pessimistic perspectives on the brave new media world with theoretical and evidentiary attestations to the growing power of individuals and grassroots groups to affect the larger media landscape.”
-Choice

“Jenkins is an astute observer of media culture and his insights are spot-on.”
-The Los Angeles Times

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Product Details

ISBN-13:
9780814743072
Publisher:
New York University Press
Publication date:
08/01/2006
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
308
Sales rank:
688,676
File size:
3 MB

What People are saying about this

From the Publisher

“Remarkable . . . Jenkins’ insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous . . . Jenkins’ impressive ability to break down complex concepts into readable prose makes this study vital and engaging.”
-Publishers Weekly

,

“Jenkins is an astute observer of media culture and his insights are spot-on.”
-The Los Angeles Times

,

“For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before its even released . . . Convergence Culture is a must read . . . Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers.”
-Slashdot

,

“;Jenkins tries to bring clarity to cultural changes that are melting and morphing into new shapes on an hourly, daily, weekly, monthly basis. Convergence Culture provides a view that looks at the restless ocean and tracks the currents rather than just looking at the individual rocks on the beach.”
-The McClatchy Newspapers

,

“;One of those rare works that is closer to an operating system than a traditional book: it’s a platform that people will be building on for years to come. What’s more, the book happens to be a briskly entertaining read—as startling, inventive, and witty as the culture it documents. It should be mandatory reading for anyone trying to make sense of today’s popular culture—but thankfully, a book this fun to read doesn't need a mandate.”
-Steven Johnson,author of the national bestseller, Everything Bad Is Good For You

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Meet the Author

Henry Jenkins is the Provost’s Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California.

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Convergence Culture: Where Old and New Media Collide 4.4 out of 5 based on 0 ratings. 7 reviews.
Anonymous More than 1 year ago
MissPrint More than 1 year ago
Due in part to his book Convergence Culture: Where Old and New Media Collide (2006), Henry Jenkins is being touted as the Marshall McLuhan of the 21st Century. However, whether or that is a fair comparison is a matter better left to those who better understood The Medium is the Massage. Media analyst Jenkins uses this book as a platform to examine what, exactly, is really happening to culture at large when new media and technologies appear. Jenkins grounds his analysis in a variety of specific (and likely well-know) cultural phenomenon from recent years. In a chapter entitled "Spoiling Survivor: The Anatomy of a Knowledge Community" Jenkins examines the online activity of predicting who will be on (and ultimately win) the TV reality game show of "Survivor." In addition to explaining what spoiling "Survivor" really means, and how one user ultimately spoiled the spoiling, as well as explaining how online communities in forums and message boards create a knowledge community of sorts around a common interest. Knowledge communities are a recurring theme for Jenkins and, in fact, many books on Web 2.0 and media in the modern world. The idea being that no one in a community can know everything but everyone knows something and together the community knows a lot. Other subjects include negotiating online marketing and promotion as exhibited through Coca-Cola's relationship with "American Idol." Another big theme in Convergence Culture is how the digital divide (the gap between those who have computers and those who only have access to public computers or no access at all) and the participation gap (the separation between those who create online content and those who do not) impact online culture and society. Convergence Culture provides detailed analysis of a phenomenon that everyone has witnessed and experienced but few people actually know about in a way they can articulate. Jenkins and his book provide people with the tools to examine and discuss how media and new technologies are impacting and indeed changing our lives in a variety of ways. At times the language gets a little technical, but if you have the time and the interest, this book won't disappoint.
Euphemia0 More than 1 year ago
A really incisive analysis of how popular culture is becoming more participatory - and its implications for political life and beyond.
Anonymous More than 1 year ago
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Guest More than 1 year ago
Henry Jenkins has a natural knack for taking any topic and making it instantly relatable and intensely gripping. I was privileged to have received a preview of part of this book before its publication, and I can honestly say that it's as entertaining as it is informative. Here he tackles completely new territory - the ever-evolving world of media and technology and how it impacts our society and the corporate world. This proverbial David & Goliath struggle for control of new media, the challenges of the inherent legalities, and the birth of new mediums all of this complexity is laid out in the pages of 'Convergence Culture', and who better to guide us through this mish-mash landscape of new media than one of our foremost experts on media and popular culture? Anyone interested in the Internet, media publication, fan rights, grassroots movements, blogs, and anything else that typically only your children or grandchildren can explain to you, would find this book not only informative, but riveting. I highly recommend it, and not just because I have a chapter almost all to myself (check out the chapter on Harry Potter and the infamous PotterWar - Alastair and I say Hello.) :) Pick up a copy of Convergence Culture. You'll be glad you did.