This book offers a panoramic view of the theories and practice of Convergent Journalism in a Chinese media landscape. Drawing on a plethora of cases, the author introduces concepts, subjects, and processes, and elaborates on media components including text, visuals, audio, and video. In addition, he discusses the application of search engine optimization, hyperlinks in reporting, user interaction, and user creation of content. Aside from providing an in-depth theoretical analysis, the book provides much guidance for practitioners.
Students, scholars, and professionals of communication studies, journalism, and media studies will benefit from this book.
This book offers a panoramic view of the theories and practice of Convergent Journalism in a Chinese media landscape. Drawing on a plethora of cases, the author introduces concepts, subjects, and processes, and elaborates on media components including text, visuals, audio, and video. In addition, he discusses the application of search engine optimization, hyperlinks in reporting, user interaction, and user creation of content. Aside from providing an in-depth theoretical analysis, the book provides much guidance for practitioners.
Students, scholars, and professionals of communication studies, journalism, and media studies will benefit from this book.

Convergent Journalism: Chinese Approaches
264
Convergent Journalism: Chinese Approaches
264Product Details
ISBN-13: | 9781032010175 |
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Publisher: | Taylor & Francis |
Publication date: | 06/29/2021 |
Series: | Chinese Perspectives on Journalism and Communication |
Pages: | 264 |
Product dimensions: | 6.12(w) x 9.19(h) x (d) |