Converging Media : Introduction to Mass Communication / Edition 1

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Take a look at the changing face of Intro to Mass Communication...

Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. The book does not contend that every media product, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital.

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Product Details

  • ISBN-13: 9780205308033
  • Publisher: Pearson
  • Publication date: 5/28/2003
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 576
  • Product dimensions: 8.50 (w) x 10.80 (h) x 1.00 (d)

Table of Contents

Each chapter begins with "Vignette."


1. Mass Communication and its Digital Transformation.
Personal versus Mass Communication.
Theories of Mass Communication.
Nature and Function of Mass Communication.
Key Concepts in Digital Media.
Benefits of Digitization.
Problems with Digitization.
Convergence and Its Consequences.
Looking Back and Moving Forward.

2. Media Literacy and Ethics.
What Is Media Literacy?
Media Grammar.
Fragmentation of Media Channels.
Commercial Forces That Shape Media Content.
Media Ethics.


3. Books, Newspapers, and Magazines.
Readership Patterns: Unconventional Wisdom.
Books and Their Functions.
Historical Development of Books.
Three Major Trends in Today's Book Industry.
Book Sales and Readership.
Newspapers and Their Functions.
Historical Development of Newspapers.
Newspapers Today.
Newspaper Readership and Circulation.
The Newspaper Industry Today.
The Future of Newspapers.
Magazines and Their Functions.
Historical Development of Magazines.
Specialization of Magazines.
Circulation Patterns and Titles.
Content Specialization.
Magazines and the Internet.

4. Photography and Movies.

5. Music Recordings, Radio, and Television.
The Recording Industry.
What Is Broadcasting?

6. Digital Media: Online and Ubiquitous.
What Is Online Communications?
Social Implications of Digital, Online Media.
Exploring the Foundations of Online Media.
Historical Development of the Internet andWorld Wide Web.
The Internet Today.
Nature of Computer Networks: Key Concepts.
The World of Online Media.
Digital Media Economics.
Convergence of Technology and Mass Communication in Leading Companies.
Directions in Online and Digital Media.


7. Storing, Representing, and Retrieving Digital Content.
Characteristics of Storage, Representation, and Retrieval.
Implications for Mass Communication.
Non-electronic Media vs. Electronic Media.
Development of Audio and Video as Storage Media.
Social and Political Impact of Recording Audio and Video.
Media Impact of Recording Audio and Video.
Managing Information: Development of Digital Storage Devices.
Managing Information: Compression of Digital Audio and Video.
Managing Information: Finding and Retrieving Digital Content.
Transforming Information Indexing and Retrieval.

8. User Interface: Interacting with Digital Content.
The Importance of User Interface.
Current Problems with User Interface.
Development of the User Interface.
The Desktop Metaphor.
Key Elements of Modern User Interface.
Implications of User Interface on Mass Communication.
TV/PC Convergence: Implications for User Interface.
Digital Television: Preparing the Way for Convergence.
Future Developments Affecting User Interface.

9. Bringing the Masses to Mass Communication: Distribution of Digital Content.
Characteristics of Digital Distribution.
Implications for Mass Communication.
Historical Development of Telecommunications.
File Sharing Services.
Online Communities.
New Distribution Technologies, New Legal and Social Issues.


10. Journalism.
What Is News?
Historical Development of Journalism.
Foundational Aspects of Journalism.
From Event to Public Eye: How News Is Created.
Types of Journalism.
Journalism in the Digital World.
Journalism Ethics.
Business of Journalism.
Careers in Journalism.

11. Entertainment.
Functions of Entertainment.
Historical Development of Entertainment.
Entertainment Media.
Digital Entertainment.
Entertainment Ethics.
Business of Entertainment.

12. Advertising and Public Relations.
Strategic Communications.
Public Relations.


13. Media Effects: From Film to the Internet.
About Media Research.
Early Concerns on Media Effects.
Four Research Epochs.
Epoch One: Film Effects (1904-1945).
Epoch Two: Radio Effects (1930-1940).
Epoch Three: Television Effects (1948-1990s).
Epoch Four: The Internet, 1993-present.
Effects of the Internet and Other Online Content.

14. Communication Law and Regulation in the Digital Age.
The Legal Framework.
National Security.
The Federal Communication Commission (FCC).
The FCC and Station Activities.
Regulating Content.
Children's Programming Protection.
Press Freedom Model.
Evolution of Regulation of Electronic Media.
Access to Information: FOIA and Public Records.
Intellectual Property Rights: Copyright Protection.

15. Mass Communication and Politics in the Digital Age.
Theories of Mediated Political Communication.
Role of Media in Political Elections.
Expectancy Theory.
Online Media and Political Communications.

16. Media and Convergence: International Perspectives.
Four Theories of International Mass Communication.
Media Geography.

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