Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization

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Overview

It's no longer good enough to have a pretty website. Whether you run an Internet company or a brick-and-mortar store using the Internet to boost sales - for your business to survive online, you must be able to convert traffic into sales. Conversion rate optimization is the science of testing and tweaking a webpage or an entire marketing plan to convert the maximum number of people possible. And the sooner you start using it, the better. The standard 1% conversion rate will not fly anymore. You need to boost ...

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Overview

It's no longer good enough to have a pretty website. Whether you run an Internet company or a brick-and-mortar store using the Internet to boost sales - for your business to survive online, you must be able to convert traffic into sales. Conversion rate optimization is the science of testing and tweaking a webpage or an entire marketing plan to convert the maximum number of people possible. And the sooner you start using it, the better. The standard 1% conversion rate will not fly anymore. You need to boost conversions and consumption with as much of your hard-earned traffic as you can get. The book will:

• Teach a variety of tested and proven strategies for increasing conversions.

• Detail split testing methods and when to use each one.

• Unveil a holistic approach to customer-centric marketing that not only increases conversions, but also establishes brand loyalty and encourages customer word-of-mouth.

This book teaches "holistic conversion", which means we optimize the entire sales process, not just one web page or site. This distinction is important because it's not just your website that drives conversion; it's your whole approach to your customers, your marketing, and your business.

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Product Details

  • ISBN-13: 9781118759677
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 9/23/2013
  • Edition number: 1
  • Pages: 240
  • Sales rank: 401,280
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

BENJI RABHAN is the founder and CEO of ConversionCore, a consulting firm that works with companies to scientifically optimize their entire business, from traffic generation through website conversion and follow-up marketing. An expert in peak performance for medium- to large-sized companies, Rabhan credits his Holistic Conversion Rate Optimization process for his over 90 percent success rate with increasing conversions for clients.

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Table of Contents

Acknowledgments vii

Preface ix

Chapter One What Is Holistic Conversion Rate Optimization? 1

Chapter Two Designing Your Funnel 22

Chapter Three Information Capture and Defining the Ideal Conversion Point 35

Chapter Four Split-Testing Strategies 55

Chapter Five How to Gather Data 71

Chapter Six Conversion-Centric Design 87

Chapter Seven Conversion-Centric Copywriting 109

Chapter Eight Video Conversion Strategies 121

Chapter Nine Landing Page Strategies 136

Chapter Ten Standard Website Strategies 144

Chapter Eleven Shopping Cart Website Strategies 155

Chapter Twelve Mobile Website Strategies 163

Chapter Thirteen How to Optimize Traffi c for Conversion 172

Chapter Fourteen Follow-Up Marketing Strategies 183

Chapter Fifteen Advanced Strategies from Benji’s Conversion Vault 198

Conclusion 211

Index 215

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