“Far more convincing than An Inconvenient Truth.”
—The Financial Post
“Brimming with useful facts and common sense. . . . [Lomborg's] analysis is smart and refreshing, and it may bridge at least one divide in our too divided culture.”
—The Wall Street Journal
“Enlightening, eye-opening, brain-nourishing stuff!”
—Los Angeles Times
“A reasoned addition to the debate about what to do about climate change. . . . Sure to provoke much controversy.”
“Bjorn Lomborg is the best-informed and most humane advocate for environmental change in the world today. . . . [He] and Cool It are our best guides to our shared environmental future.”
“[A] calm, civil, even-handed analysis. [Cool It] is suffused with concern for socially beneficial priorities and for practical steps to do good. . . . It provides some badly needed balance.”
Cool It: The Skeptical Environmentalist's Guide to Global Warming (Movie Tie-in Edition)by Bjorn Lomborg
Bjorn Lomborg argues that many of the elaborate and staggeringly expensive actions now being considered to meet the challenges of global warming ultimately will have little impact on the world’s temperature. He suggests that rather than focusing on ineffective solutions that will cost us trillions of dollars over the coming decades, we should be looking for… See more details below
Bjorn Lomborg argues that many of the elaborate and staggeringly expensive actions now being considered to meet the challenges of global warming ultimately will have little impact on the world’s temperature. He suggests that rather than focusing on ineffective solutions that will cost us trillions of dollars over the coming decades, we should be looking for smarter, more cost-effective approaches (such as massively increasing our commitment to green energy R&D) that will allow us to deal not only with climate change but also with other pressing global concerns, such as malaria and HIV/AIDS. And he considers why and how this debate has fostered an atmosphere in which dissenters are immediately demonized.
“Far more convincing than An Inconvenient Truth.”
- Knopf Doubleday Publishing Group
- Publication date:
- Edition description:
- Movie Tie-in Edition
- Sales rank:
- Product dimensions:
- 5.10(w) x 7.80(h) x 0.90(d)
Read an Excerpt
Global warming has been portrayed recently as the greatest crisis in the history of civilization. As of this writing, stories on it occupy the front pages of Time and Newsweek and are featured prominently in countless media around the world. In the face of this level of unmitigated despair, it is perhaps surprising–and will by many be seen as inappropriate–to write a book that is basically optimistic about humanity’s prospects.
That humanity has caused a substantial rise in atmospheric carbon-dioxide levels over the past centuries, thereby contributing to global warming, is beyond debate. What is debatable, however, is whether hysteria and headlong spending on extravagant CO2-cutting programs at an unprecedented price is the only possible response. Such a course is especially debatable in a world where billions of people live in poverty, where millions die of curable diseases, and where these lives could be saved, societies strengthened, and environments improved at a fraction of the cost.
Global warming is a complex subject. No one–not Al Gore, not the world’s leading scientists, and most of all not myself–claims to have all the knowledge and all the solutions. But we have to act on the best available data from both the natural and the social sciences. The title of this book has two meanings: the first and obvious one is that we have to set our minds and resources toward the most effective way to tackle long-term global warming. But the second refers to the current nature of the debate. At present, anyone who does not support the most radical solutions to global warming is deemed an outcast and is called irresponsible and is seen as possibly an evil puppet of the oil lobby. It is my contention that this is not the best way to frame a debate on so crucial an issue. I believe most participants in the debate have good and honorable intentions–we all want to work toward a better world. But to do so, we need to cool the rhetoric, allowing us to have a measured discussion about the best ways forward. Being smart about our future is the reason we have done so well in the past. We should not abandon our smarts now.
If we manage to stay cool, we will likely leave the twenty-first century with societies much stronger, without rampant death, suffering, and loss, and with nations much richer, with unimaginable opportunity in a cleaner, healthy environment.
From the Hardcover edition.
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Most Helpful Customer Reviews
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That's all Bjorn Lomborg is asking. In the hysterical rush to more exotic and costly solutions to "Global Warming", we have lost our way. Some effects of global warming are exaggerated, some are down right beneficial, and some of the effects can be better ameliorated by addressing the effects rather than the cause. Lonborg points out that rather than reducing the epedemic of malaria in third world countries by addressing global warming, we would be better served by addressing the disease itself. Rather than reducing carbon emissions, we should drain swamps, kill mosquitos with modern pesticides (or even DDT), and hand out mosquito nets. Lomborg asserts that a strict, cost-benefit analysis of the recommended solutions to globsal warming is essential, lest mankind plunge forward hysterically with minimal effect on the climate but catastrophic consequences for the the world's economy. I only wish the author had spent more time debunking some of the more outrageous claims of the radical environmentalists.
Cool it, By Bjorn Lomborg, is a comical yet informative novel that captures the importance of green living while still telling the story of Lamborg’s life transformation. In this novel Lamborg tries to lessen his carbon footprint, while still attempting to have all the American comforts. He moves to a ranch in New Mexico where he promises to himself, that he will grow his own food, use solar light as electricity and fuel his car off of used restaurant oils. Lamborg shows how difficult it really is to make your ice cream and only eat locally grown organic foods. As he raises goats and grows his own food, he realizes that it isn't as easy as it is cracked up to be. Lamborg made many discoveries and the largest one was that it is not a one man job. In this novel Lamborg did not once say that he could not do something, as he found many innovative and inventive ways to complete seemingly impossible tasks. He did not make it seem easy or what everyone should do tomorrow, but he wrote an honest reflection of his trials, tribulations, and struggles, while attempting to create a new way of life. By injecting comedic relief to all of his stressful, dangerous, and some inconceivable decisions, Lamborg allowed the reader to learn, laugh, and just be entertained by his nonsensical happenings. What was most of all impressive, was that he could write a novel such as this, while continuing to breed information and lessons learned ,the easy and hard way. This novel also showed that a community is not only helpful in a situation as such, but it is vital to the success of everyone in that committee. This puts the rest of the world into perspective , not only in an eco-friendly way, but also looking at others and how they react and act in the world.