Cool Words, Cold War: A New Look at U.S.I.A.'s Premises For Propaganda
This reassessment of the Cold War premises of American Propaganda brings the original 1954 study up to date and places it into historical context. The book is a careful examination of the principles and beliefs that have guided American propaganda operations including the dilemmas that currently face American information policy. It summarizes an empirical study based on extensive interviews of the agency's executives and operatives that is updated by the new interviews reflected in this edition, and that helps USIA guide and plan its own research and improve its operations.
1147607600
Cool Words, Cold War: A New Look at U.S.I.A.'s Premises For Propaganda
This reassessment of the Cold War premises of American Propaganda brings the original 1954 study up to date and places it into historical context. The book is a careful examination of the principles and beliefs that have guided American propaganda operations including the dilemmas that currently face American information policy. It summarizes an empirical study based on extensive interviews of the agency's executives and operatives that is updated by the new interviews reflected in this edition, and that helps USIA guide and plan its own research and improve its operations.
55.99 In Stock
Cool Words, Cold War: A New Look at U.S.I.A.'s Premises For Propaganda

Cool Words, Cold War: A New Look at U.S.I.A.'s Premises For Propaganda

by Leo Bogart
Cool Words, Cold War: A New Look at U.S.I.A.'s Premises For Propaganda

Cool Words, Cold War: A New Look at U.S.I.A.'s Premises For Propaganda

by Leo Bogart

Paperback(REV)

$55.99 
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Overview

This reassessment of the Cold War premises of American Propaganda brings the original 1954 study up to date and places it into historical context. The book is a careful examination of the principles and beliefs that have guided American propaganda operations including the dilemmas that currently face American information policy. It summarizes an empirical study based on extensive interviews of the agency's executives and operatives that is updated by the new interviews reflected in this edition, and that helps USIA guide and plan its own research and improve its operations.

Product Details

ISBN-13: 9781879383418
Publisher: Bloomsbury Academic
Publication date: 05/24/1995
Series: American University Press Journalism History Series
Edition description: REV
Pages: 304
Product dimensions: 6.00(w) x 9.00(h) x 0.64(d)

About the Author

Leo Bogart has been director of the American Advertising Federation and the Center for Applied Linguistics. He is the author of Preserving the Press, Polls and the Awareness of Public Opinion, and The Age of Television.
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