Coolfarming, Chapter 6: CIN, Building the Buzz

Coolfarming, Chapter 6: CIN, Building the Buzz

by Peter GLOOR
     
 
People in the Collaborative Interest Network enthusiastically embrace the new product developed by the COIN and tested by the CLN. When the software of the LEGO Mindstorms programmable LEGO bricks was hacked on the first day of the product launch, instead of suing, LEGO embraced the swarm, using the CIN as a breeding ground for both further product development and

Overview

People in the Collaborative Interest Network enthusiastically embrace the new product developed by the COIN and tested by the CLN. When the software of the LEGO Mindstorms programmable LEGO bricks was hacked on the first day of the product launch, instead of suing, LEGO embraced the swarm, using the CIN as a breeding ground for both further product development and sales through ôword of mouthö marketing. Social Network Analysis methods are an excellent way to document and optimize this process.

Product Details

ISBN-13:
9780814420935
Publisher:
AMACOM
Publication date:
07/14/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
2 MB

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