Coolfarming, Chapter 8: What Motivates Coolfarmers?

Coolfarming, Chapter 8: What Motivates Coolfarmers?

by Peter GLOOR
     
 
The Internet offers a perfect platform to reach the collective mind, to discover cool trends by finding the trendsetters. This approach is illustrated by predicting the success chances of US presidential candidates, by who will win an Oscar, and who the most influential intellectual is. The same approach also shows how customers perceive brands and what attributes

Overview

The Internet offers a perfect platform to reach the collective mind, to discover cool trends by finding the trendsetters. This approach is illustrated by predicting the success chances of US presidential candidates, by who will win an Oscar, and who the most influential intellectual is. The same approach also shows how customers perceive brands and what attributes they associate with them.

Product Details

ISBN-13:
9780814420959
Publisher:
AMACOM
Publication date:
07/14/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
2 MB

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