Coolhunting, Chapter 1: Why Cool Matters

Coolhunting, Chapter 1: Why Cool Matters

by Peter GLOOR
     
 

Coolhunting involves making observations and predictions as part of the search for cutting-edge trends that make the world a better place and hence are ôcool.ö It is a way of capturing what the collective mind is thinking, and using what is captured to advantage. The benefits for business are tremendous, especially for watching external markets and…  See more details below

Overview

Coolhunting involves making observations and predictions as part of the search for cutting-edge trends that make the world a better place and hence are ôcool.ö It is a way of capturing what the collective mind is thinking, and using what is captured to advantage. The benefits for business are tremendous, especially for watching external markets and unleashing internal innovation.

Product Details

ISBN-13:
9780814421284
Publisher:
AMACOM
Publication date:
04/04/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
189
File size:
2 MB

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