Coolhunting, Chapter 5: Coolhunters Look For Coolfarmers

Coolhunting, Chapter 5: Coolhunters Look For Coolfarmers

by Peter GLOOR
     
 

Some coolhunters go a step further. Rather than simply look for COINs and trends, they involve themselves in the actual creation of new trends by nurturing and cultivating new ideas. They are coolfarmers, who gain power by giving it away, seed communities with new ideas, mandate intrinsic motivation, and recruit other trendsetters.See more details below

Overview

Some coolhunters go a step further. Rather than simply look for COINs and trends, they involve themselves in the actual creation of new trends by nurturing and cultivating new ideas. They are coolfarmers, who gain power by giving it away, seed communities with new ideas, mandate intrinsic motivation, and recruit other trendsetters.

Product Details

ISBN-13:
9780814421321
Publisher:
AMACOM
Publication date:
04/04/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
109
File size:
2 MB

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