Coolhunting, Chapter 6: When Swarms Go Mad

Coolhunting, Chapter 6: When Swarms Go Mad

by Peter GLOOR
     
 
A swarm of people is smarter than the smartest individual expert à but not always. The patterns in swarms gone horribly wrong may be similar to those in COINs, but the motivations have nothing to do with collaborative innovation. There are ways to avoid mad swarms, though: make sure communication is always open, avoid egomania, and stay away from cult-like

Overview

A swarm of people is smarter than the smartest individual expert à but not always. The patterns in swarms gone horribly wrong may be similar to those in COINs, but the motivations have nothing to do with collaborative innovation. There are ways to avoid mad swarms, though: make sure communication is always open, avoid egomania, and stay away from cult-like behavior.

Product Details

ISBN-13:
9780814421338
Publisher:
AMACOM
Publication date:
04/04/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
108
File size:
2 MB

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