Coolhunting, Chapter 8: Coolhunting By Automated Social Network Analysis

Coolhunting, Chapter 8: Coolhunting By Automated Social Network Analysis

by Peter GLOOR
     
 

The principles of social network analysis can be applied to discover both trends and trendsetters in an automated way by mining communication archives. This chapter provides several examples of how the roles of gatekeepers, leaders, and knowledge experts were unveiled in various online communities.See more details below

Overview

The principles of social network analysis can be applied to discover both trends and trendsetters in an automated way by mining communication archives. This chapter provides several examples of how the roles of gatekeepers, leaders, and knowledge experts were unveiled in various online communities.

Product Details

ISBN-13:
9780814421352
Publisher:
AMACOM
Publication date:
04/04/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
135
File size:
3 MB

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