CoolSearch is a warning to all business seeking to attract the new generation of Millenials - those born after 1980 - as recruits and consumers. Millenials may have the same beliefs and behaviours as their teenage and twenty-something predecessors, but they are in a better position to fulfil their aspirations and chosen lifestyles and their ambitions may not include working for or buying into - you.
Yet the best of them have all the qualities, skills and characteristics your business needs. They have gripped a mouse for longer than they have held a rattle, they are brand-savvy and in terms of innovative lateral-mindedness, they have it in a way that other generations didn't. As Fast Company, bible of the dot-com business age put it: 'If you want your people to think outside the box, why not learn by working with people that don't know there is a box.'
You cannot afford to ignore Millenials. They will keep your business in touch and on the edge. To benefit from their fresh attitude to work and 24/7 living, you need to throw away the personnel and brand management rulebooks.
Millenials do not think the way you assume they do. CoolSearch will unlock their world for you.
Acknowledgements.
PART ONE.
1. Cool Beginnings.
2. The Provenance of Cool.
3. Outside Cool.
4. Inside Cool.
5. Crux.
PART TWO.
6. Cool Leadership.
7. Managing Cool.
8. Brainstorming Cool.
9. Branding Cool.
Summary.
References.
Index.
Overview
CoolSearch is a warning to all business seeking to attract the new generation of Millenials - those born after 1980 - as recruits and consumers. Millenials may have the same beliefs and behaviours as their teenage and twenty-something predecessors, but they are in a better position to fulfil their aspirations and chosen lifestyles and their ambitions may not include working for or buying into - you.
Yet the best of them have all the qualities, skills and characteristics your ...