Coopetition

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The game of business changes constantly. So should your business strategy.When a business strategy is so new in design, a new word must be coined to capture its value.Such is the case with co-opetition, a method that goes beyond the old rules of competition andcooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit meansof leveraging business relationships.The Harvard Business School's Adam M. Brandenburger and the Yale School of Management'sBarry J. Nalebuff, scholars and ...
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More About This Book

Overview

The game of business changes constantly. So should your business strategy.When a business strategy is so new in design, a new word must be coined to capture its value.Such is the case with co-opetition, a method that goes beyond the old rules of competition andcooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit meansof leveraging business relationships.The Harvard Business School's Adam M. Brandenburger and the Yale School of Management'sBarry J. Nalebuff, scholars and consultants, have developed a five-part business strategy thatshows how to do more than play the game of business. It shows how you can change the gameof business for maximum benefit.Though often compared to games like chess and poker, business is different. To win at chess orpoker, someone has to lose. In business, long-term profitability doesn't require others to fail. Andin business, people are free to change the rules, the players, the boundaries, the game itself. Intel,Nintendo, American Express, NutraSweet, American Airlines and dozens of other companieshave been using the strategies of co-opetition not only to win but to make it possible for theirindustry as a whole to grow. By telling stories of these companies, and formulating strategiesbased on the science of game theory, Brandenburger and Nalebuff have created a book that'sinsightful and instructive for managers eager to move their companies into a new mindset.Co-opetition will revolutionize the way you play the game of business.
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Product Details

  • ISBN-13: 9780553476743
  • Publisher: Random House Audio Publishing Group
  • Publication date: 5/1/1996
  • Format: Cassette
  • Product dimensions: 4.10 (w) x 7.05 (h) x 1.17 (d)

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