Copy Chasers on Creating Business-to-Business Ads

Copy Chasers on Creating Business-to-Business Ads

by Edmund O. Lawler
     
 

Create ads that amaze, attract, amuse, and sell. Ten award-winning ads are scrutinized by "The Copy Chasers", a panel of experts whose cogent analyses have been the best-read feature of Business Marketing magazine for over 50 years. You'll see how each ad illustrates one of the 10 "golden rules" of compelling business-to-business copy.  See more details below

Overview

Create ads that amaze, attract, amuse, and sell. Ten award-winning ads are scrutinized by "The Copy Chasers", a panel of experts whose cogent analyses have been the best-read feature of Business Marketing magazine for over 50 years. You'll see how each ad illustrates one of the 10 "golden rules" of compelling business-to-business copy.

Product Details

ISBN-13:
9780844234700
Publisher:
McGraw-Hill/Contemporary
Publication date:
12/01/1994
Pages:
224
Product dimensions:
7.56(w) x 9.59(h) x 0.82(d)

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