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Copyrights and Trademarks for Media Professionals

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Copyrights and Trademarks for Media Professionals is for professionals and students working in all areas of media, who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice.

Copyrights and Trademarks is a practical guide designed to provide its reader...

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Overview

Copyrights and Trademarks for Media Professionals is for professionals and students working in all areas of media, who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice.

Copyrights and Trademarks is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships and of acquiring and/or licensing works which are at the core of the business of communicating.

Whether it is box office favorites, news reports of special events, reruns of TV sitcoms, home videos, or scribblings on e-mail, people covet the content they own and seek new outlets for releasing it. Thus, while the channels of communication are expanding, it is what is on those channels that reflects their ultimate value. Lutzker takes the laws of Intellectual Property-copyright and trademark-and translates them into plain English, answering those puzzling questions about what can be used on the air or in print, and who really owns photographs, videos, storylines and titles.

Audience: All producers of content, including networks, studios, independent producers, multimedia developers; broadcast and cable stations and systems; other distribution systems, such as telephone and satellite; Internet users.

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Product Details

  • ISBN-13: 9780240802763
  • Publisher: Taylor & Francis
  • Publication date: 3/28/1997
  • Series: Broadcasting and Cable Series
  • Edition number: 2
  • Pages: 194
  • Product dimensions: 6.05 (w) x 9.25 (h) x 0.50 (d)

Meet the Author

Before starting his own firm, Lutzker & Lutzker, Arnold Lutzker was a partner in the Washington, DC office of one of the nation's largest intellectual property law firms, Fish and Richardson. He has practiced copyright, trademark, unfair competition, and entertainment law for twenty-five years. His clientele includes individuals, companies, and associations in the media, software and hardware, program production, telephony, and education. He has published many articles related to copyright and trademark in leading legal journals, has spoken at trade conferences, and authored the video, "Copyright: The Internet, Multimedia and the Law".

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Table of Contents

Part One: 20 Minute Tutorials; Copyright; Trademarks; Part Two: Content and Broadcasting; Part Three: Content and the Cable, Satellite, and Telephone Industries; Part IV: Content and the Internet; Part V: Wrap-Up

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