Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material by Rob Bowdery, Robert Bowdery |, Paperback | Barnes & Noble
Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material

Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material

by Rob Bowdery, Robert Bowdery
     
 

Learn the art of conceptual copywriting from a master

* Concentrates on the copywriter-client relationship

* Includes exercises and case studies of some of the best ad campaigns from around the world


Basics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on

Overview

Learn the art of conceptual copywriting from a master

* Concentrates on the copywriter-client relationship

* Includes exercises and case studies of some of the best ad campaigns from around the world


Basics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. How zen is this? Copy to sell copywriting!

Product Details

ISBN-13:
9782940373680
Publisher:
Bloomsbury Academic
Publication date:
06/10/2008
Series:
Basics Advertising Series
Pages:
176
Product dimensions:
6.30(w) x 9.00(h) x 0.70(d)

Meet the Author

Rob Bowdery runs his own conceptual copywriting firm, Write Angle Creative Communication. His clients have included Cadbury Schweppes, Hilton Hotels, Microsoft, and many others. He lives in the UK.

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