Corporate Advocacy: Rhetoric in the Information Age / Edition 1

Corporate Advocacy: Rhetoric in the Information Age / Edition 1

by Judith D. Hoover
     
 

ISBN-10: 1567200664

ISBN-13: 9781567200669

Pub. Date: 03/25/1997

Publisher: ABC-CLIO, Incorporated

Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. Judith Hoover and her contributors show what the advocacy processes are, using a fascinating set of case histories, and then analyze and evaluate them by means of rhetorical, cultural, critical, and argumentation theories

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Overview

Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. Judith Hoover and her contributors show what the advocacy processes are, using a fascinating set of case histories, and then analyze and evaluate them by means of rhetorical, cultural, critical, and argumentation theories. In doing so they blend organizational communication and classical rhetorical theory, and thus extend the concept of corporate advocacy into new areas of study. An important resource for teachers and students of communication theory and practice, and an unusual insight for corporate communication specialists.

In fourteen case studies analyzed through three significant communication theory perspectives, Hoover and her contributors examine the concept of advocacy by looking at corporate rhetoric, corporate cultures, and the hidden sources of power inherent in both. We listen to the messages of corporate spokespersons such as Lee Iacocca. We observe the internal cultures of business and industry. We investigate the meanings of such terms as Wall Street and consumerism. We broaden our view to include not only union advocacy, but also the role of language in the organizational distribution of power. By synthesizing these cases through yet a fourth perspective, the book not only extends the concept to recognize internal advocacy processes but also reveals the complexity of advocacy strategies that must be designed to accomplish multiple purposes and that must respond to multilayered and interconnected contexts.

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Product Details

ISBN-13:
9781567200669
Publisher:
ABC-CLIO, Incorporated
Publication date:
03/25/1997
Pages:
274
Product dimensions:
6.14(w) x 9.21(h) x 0.63(d)

Table of Contents

Introduction

Corporate Advocacy: A Powerful Persuasive Strategy by Judith D. Hoover

Rhetorical Theory

The Barbecue on the Mount: The Robber Barons' Gospel of Self-Reliance by Kathleen Ann Lawrence

Tycoons, Lumberjacks, and the Notion of "Corporate Hero" in the American Timber Industry by Mark P. Moore

The Evolution of the Shareholder's Voice in American Capitalism by James Gaut Ragsdale

The Rhetoric of the Money Changers: Corporate America Responds to the Great Depression by C. Brant Short and Michael R. Tracy

Straight Talk: Lee Iacocca as Corporate Rhetor by Matthew W. Seeger

Cultural Theory

Reconstructing Corporate Culture: Corporate Advocacy in Fred Meyer's Newsletter, The Q-municator by Helen Tate

Expatriate/Repatriate Training: Corporate Advocacy of Interculturalism by Cecile W. Garmon

Beyond Argumentative Corporate Advocacy: Natural Advocacy by Roger D. Vincent

Critical Theory

Wall Street as Main Street: A Narrative Approach by Barry Alan Morris

Consumerism: Advocacy in the Interest of Consumers by Robert L. Heath

Investigating Commissions as External Advocates: The National Transportation Safety Board and the Airline Industry by Sally J. Ray

Union Advocacy: Power, Organizing, and Change by Tricia Hansen-Horn and Gabriel M. Vasquez

Poetics and Petrochemicals: Organizational Performances of the Mississippi River by Leigh Anne Howard

"Not Worth the Money I Paid For It": Dialogue, Diversity, and the Rhetoric of Organizational Advocacy by Mark Lawrence McPhail

Argumentation Theory

Argumentation and Corporate Advocacy: A Synthesis by Janice E. Schuetz

Conclusion

Index

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