Corporate Blogging For Dummies

Corporate Blogging For Dummies

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by Douglas Karr
     
 

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Establish a successful corporate blog to reach your customers

Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your

Overview

Establish a successful corporate blog to reach your customers

Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies.

Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers.

  • Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid
  • Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success
  • Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more
  • Features examples of successful blogging programs throughout the book

Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Editorial Reviews

From the Publisher
"Great chunks of information about blogging, social media, and search engine optimization that will help anyone with a blog (not just those in corporations)." (Liz Strauss, author of Successful Blog, www.successful-blog.com)

"If you want to be an effective corporate blogger, let's face it...you really need this book" (Brian Clark, founder, Copyblogger, (tweeted on August 12th - http://twitter.com/copyblogger/status/20944026463)

Product Details

ISBN-13:
9780470604571
Publisher:
Wiley
Publication date:
08/09/2010
Series:
For Dummies Series
Pages:
432
Product dimensions:
7.66(w) x 11.04(h) x 0.93(d)

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Meet the Author

Douglas Karr is the President and CEO of DK New Media. He runs the Marketing Technology Blog (http://marketingtechblog.com/). Chantelle Flannery works at a social media agency focusing on strategy, client relationships, and production management. Chantelle blogs at http://www.hertakeonmarketing.com.

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Corporate Blogging for Dummies 5 out of 5 based on 0 ratings. 2 reviews.
TheDaver More than 1 year ago
As they put a real "soup to nuts" approach to blogging, I mean blogging for your business. From domain choice to keywords, and every bit of information you will need to start a business blog and how to do it successfully. It is not just blogging in general but it hits "landing pages" to your company website. If you are thinking about starting a blog for your business or just want some sound advice, this book really breaks it down for you.
Anonymous More than 1 year ago