Corporate Blogging For Dummies [NOOK Book]

Overview

Communicate with your customers and reap the rewardsof a successful corporate blog

Blogs boast easy maintenance and encourage straight-forward conversations between a business, its employees, and its customers. This handy, plain-English guide shows you how an effective corporate blog can open productive lines of communication with current and prospective customers.

  • Blogging vs. Web site — understand the ...

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Corporate Blogging For Dummies

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Overview

Communicate with your customers and reap the rewardsof a successful corporate blog

Blogs boast easy maintenance and encourage straight-forward conversations between a business, its employees, and its customers. This handy, plain-English guide shows you how an effective corporate blog can open productive lines of communication with current and prospective customers.

  • Blogging vs. Web site — understand the capabilities and benefits of using a corporate blog as a communication tool

  • Writing with a purpose — give your company a voice and speak to a variety of audiences

  • Avoid a blog fog — clearly identify marketing goals, define your objectives, and build authority in your field

  • When "free" isn't — decipher the advantages and disadvantages of hosted and self-hosted solutions

  • Keep your stuff safe — protect your content, secure your blog from hackers, and develop backup strategies

  • Get engaged — publish a sitemap, use keywords correctly, and understand how search engines find your content

  • The real measure of success — use analytics to observe trends, measure leads, and improve your promotional strategy

Open the book and find:

  • How to legally protect yourcompany and employees

  • Ways to transform your business through blogging

  • Tips for establishing corporate identity on your blog

  • How to ensure your employees understand your blogging policies

  • Advice for dealing with poorblogging performance

  • Hosting options for audio and video

  • Ways to promote your blog and increase your audience

Learn to:

  • Leverage the many benefits of corporate blogging

  • Use SEO to attract readers andpotential customers

  • Understand analytics, ROImeasurement, and legal issues

  • Apply proven best practices, tips, and tricks to maximize your impact

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Product Details

  • ISBN-13: 9780470901472
  • Publisher: Wiley
  • Publication date: 7/13/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 384
  • File size: 11 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Douglas Karr is the President and CEO of DK New Media. He runs the Marketing Technology Blog (http://marketingtechblog.com/). Chantelle Flannery works at a social media agency focusing on strategy, client relationships, and production management. Chantelle blogs at http://www.hertakeonmarketing.com.
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Table of Contents

Introduction.

Part I: Getting Started with Corporate Blogging.

Chapter 1: Corporate Blogging from Soup to Nuts.

Chapter 2: Laying the Foundation for Blogging.

Chapter 3: Deciding On Your Blogging Goals.

Part II: Mapping Out and Implementing Your Corporate Blog.

Chapter 4: Using a Domain That Matters for Your Corporate Blog.

Chapter 5: Choosing a Blogging Platform.

Chapter 6: Regarding Time, Resources, and Content.

Chapter 7: Working with Your Blogging Team.

Part III: Engaging Your Search Engine Optimization Strategy.

Chapter 8: Making the Most of Search Engines.

Chapter 9: Writing Content That Drives Search Engine Traffic.

Part IV: Expanding Blog Posts and Promoting Content.

Chapter 10: How to Blog without Writing.

Chapter 11: Marketing and Promoting Your Blog.

Part V: Measuring Success.

Chapter 12: Imagining Your Blog as a Sales Funnel.

Chapter 13: Directing Your Readers through Calls-to-Action.

Chapter 14: Leading Your Readers through Landing Pages.

Chapter 15: Measuring Success with Analytics.

Part VI: The Part of Tens.

Chapter 16: Ten Ways to Promote Your Blog.

Chapter 17: Ten Ways to Grow Your Audience.

Chapter 18: Ten Ways to Reignite Old Content.

Index.

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Sort by: Showing all of 2 Customer Reviews
  • Posted September 11, 2010

    great, informative - must read if you are new or a pro

    As they put a real "soup to nuts" approach to blogging, I mean blogging for your business. From domain choice to keywords, and every bit of information you will need to start a business blog and how to do it successfully. It is not just blogging in general but it hits "landing pages" to your company website.

    If you are thinking about starting a blog for your business or just want some sound advice, this book really breaks it down for you.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted July 11, 2010

    No text was provided for this review.

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