Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture

Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture

by Paul Temporal
     
 

Corporate Charisma seeks to provide the answers to these questions in an accessible step-by-step guide. Dr. Paul Temporal and Dr. Harry Alder enable your company to compete at a world-class level by adding charisma and personality, giving it new vitality and direction. Creating this "corporate personality" is approached from every vantage point. Chapters cover: vision… See more details below

Overview

Corporate Charisma seeks to provide the answers to these questions in an accessible step-by-step guide. Dr. Paul Temporal and Dr. Harry Alder enable your company to compete at a world-class level by adding charisma and personality, giving it new vitality and direction. Creating this "corporate personality" is approached from every vantage point. Chapters cover: vision, mission and values, company psychology and philosophy, creativity, communication, positioning, brand management, market research and the selection of clientele through segmentation and market developments. Corporate Charisma is packed with simple principles, complete explanations, exercises, checklists and a training program for employees. With the aid of this book, size and sector cease to be considerations in the success of your company.

Product Details

ISBN-13:
9780749918934
Publisher:
Piatkus Books
Publication date:
03/01/1999
Pages:
240
Product dimensions:
5.33(w) x 8.50(h) x 0.73(d)

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