Corporate Communications for Executives [NOOK Book]

Overview

Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication - computers, digital media, interactive corporate television, faxes, e-mail, the Internet - fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science ...
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Corporate Communications for Executives

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Overview

Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication - computers, digital media, interactive corporate television, faxes, e-mail, the Internet - fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
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Editorial Reviews

Booknews
Offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures. Each chapter begins with an overview by the author which is followed by commentary and case studies, many adopted from presentations at the annual Conference on Corporate Communication at Fairleigh Dickinson University. Intended as a companion to (SUNY Press, 1994). Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9781438404394
  • Publisher: State University of New York Press
  • Publication date: 9/30/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Sales rank: 1,144,831
  • File size: 646 KB

Table of Contents

Acknowledgments
Preface
1 An Overview of Corporate Communication 1
2 Corporate Communication Practice 9
The Odor of Mendacity: Root Causes of Poor Corporate Communication
3 Corporate Communication and Corporate Culture 29
Communication and Change: Effective Change Communication is Personal, Global, and Continuous
Interpersonal Stress in the Organization: The Role of Psychological Fusion
Case Study: Corporate Culture: Add 99 Years of Seasoning
4 Corporate Identity 85
Case Study: The Business Environment, Demographics, and Technology: A Case Study of Florida Power and Light's Electronic Employee Communication Services
5 Corporate Citizenship and Social Responsibility 112
Corporate Social Responsibility: New Ways of Making a Profit
Selling Science to Society
Crime, Business Ethics, and Corporate Communication
6 Corporate Communication and Meeting the Press 165
Case Studies: The Case of the VP for External Communication
"Get Tough on Crime: But Don't Lock'em in My Back Yard"
7 Corporate Communication and Crisis 186
Supplying Your Own Banana Peels
Case Study: Toward Better Two-Way: Why Communications Process Improvement Represents the Right Response During Uncertain Times
8 Corporate Communication and Technology 218
Anytime, Anywhere: The Social Impact of Emerging Communication Technology
Case Study: Efforts to Simplify Human-Computer Communication
9 Corporate Communication in Global Markets 280
Europe and the European Union
Afterword 303
Further Reading 305
Index of Essay and Case Authors 323
Subject Index 325
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