Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications

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"Everything a company says sends a message to its employees. Organizations that communicate well with their employees boast higher profitability, better customer acquisition and retention, and enhanced reputation. Without a strategically managed employee communications strategy, results suffer.

Corporate Conversations is a comprehensive guide to crafting and delivering vital internal messages. The book covers a broad range of issues, including:

• the four types of corporate and business communications (human resources, business-related, legal, and informal)

• how to communicate bad news

• managing employee-to-employee communication

• how to measure the impact of internal communications

With valuable strategies for aligning all business correspondence with the company message, Corporate Conversationsshows professionals at all levels how to improve their communication skills and maximize the power of both traditional and hi-tech communication tools."

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Product Details

  • ISBN-13: 9780814415498
  • Publisher: AMACOM Books
  • Publication date: 9/29/2003
  • Edition description: New Edition
  • Pages: 288
  • Sales rank: 914,088
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.65 (d)

Meet the Author

Shel Holtz (Concord, CA) is principal of Holtz Communication + Technology, a consultancy that helps organizations integrate the Internet into their strategic communication efforts. He is the author of Public Relations on the Net(0-8144-7152-8).

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Table of Contents




1. Getting Employees on the Same Page

2. What We Know About Employees

3. Types of Employee Communications

4. Communication Planning

5. Traditional Communication Tools

6. Online Communication Tools

7. Ongoing Communication

8. Communicating Bad News

9. Communicating Change

10. Managing Communication Overload

11. Organizing, Budgeting, and Using Your Communications Department

12. Enhancing Employee-to-Employee Communication

13. Measuring the Value of Internal Communication

Appendix A: Messaging Policies

Appendix B: Selected Communications Resources"

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