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Corporate Creativity: How Innovation and Improvement Actually Happen
     

Corporate Creativity: How Innovation and Improvement Actually Happen

by Alan G Robinson, Sam Stern (With)
 
Alan Robinson and Sam Stern have traveled all over the world investigating creative acts in organizations and discovered what companies can do to increase their creative performance. The book puts forward a radically new way to promote creativity within business settings and includes numerous success stories.

Overview

Alan Robinson and Sam Stern have traveled all over the world investigating creative acts in organizations and discovered what companies can do to increase their creative performance. The book puts forward a radically new way to promote creativity within business settings and includes numerous success stories.

Editorial Reviews

Booknews
Shows how improvements and breakthroughs happen in organizations, with real-life examples from companies including British Airways, Du Pont, General Motors, Kodak, the US Forest Service, and enterprises in the former USSR. Topics include the nature of corporate creativity, how preconceptions and misalignment limit creativity, self-initiated activity, and communication within the company. Includes chapter summaries. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9781576750094
Publisher:
Berrett-Koehler Publishers, Inc.
Publication date:
01/01/1997
Pages:
300
Product dimensions:
6.43(w) x 9.54(h) x 0.99(d)

Meet the Author

ALAN G. ROBINSON (Professor of Management, University of Massachusetts) and Sam Stern (Professor of Education, Oregon State University)

Sam Stern, who wrote COOKING UP A STORM with his mother, Susan, is a high school student who — like many of his friends — loves to cook and eat. He lives with his family in York, England, where he is rarely seen without an iPod.

Sam Stern, who wrote COOKING UP A STORM with his mother, Susan, is a high school student who — like many of his friends — loves to cook and eat. He lives with his family in York, England, where he is rarely seen without an iPod.

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