Corporate Creativity: How Innovation and Improvement Actually Happen

Overview

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

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Overview

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

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Product Details

  • ISBN-13: 9781576750490
  • Publisher: Berrett-Koehler Publishers, Inc.
  • Publication date: 1/28/1998
  • Pages: 276
  • Sales rank: 893,192
  • Product dimensions: 6.17 (w) x 9.26 (h) x 0.80 (d)

Meet the Author

ALAN G. ROBINSON (Professor of Management, University of Massachusetts) and Sam Stern (Professor of Education, Oregon State University)

Sam Stern, who wrote COOKING UP A STORM with his mother, Susan, is a high school student who — like many of his friends — loves to cook and eat. He lives with his family in York, England, where he is rarely seen without an iPod.

Sam Stern, who wrote COOKING UP A STORM with his mother, Susan, is a high school student who — like many of his friends — loves to cook and eat. He lives with his family in York, England, where he is rarely seen without an iPod.

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Table of Contents

Acknowledgments
Introduction: The Power of the Unexpected 1
1 The True Nature of Corporate Creativity 5
2 How Preconceptions Limit Corporate Creativity 18
3 What Do We Really Know About Creativity? 40
4 The Decline of the Simple Suggestion System and the Rise of a New Generation 60
5 How Misalignment Shuts Down Creativity 89
6 Alignment: The First Essential Element 105
7 Self-Initiated Activity 126
8 Unofficial Activity 149
9 Serendipity 175
10 Diverse Stimuli 193
11 Within-Company Communication 214
12 Unleashing Corporate Creativity: Where to Start 237
Notes 249
Index 259
The Authors 277
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