Corporate Creativity: How Innovation and Improvement Actually Happen

Corporate Creativity: How Innovation and Improvement Actually Happen

by Alan G. Robinson, Sam Stern
     
 

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Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and… See more details below

Overview

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

Product Details

ISBN-13:
9781576750490
Publisher:
Berrett-Koehler Publishers, Inc.
Publication date:
01/28/1998
Pages:
276
Sales rank:
1,238,325
Product dimensions:
6.17(w) x 9.26(h) x 0.80(d)

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