Corporate Creativity

Overview

Turn creativity from a hit-or-miss proposition into something you can count on with this highly-praised program. Its co-authors, Alan G. Robinson and Sam Stern, are top thinkers in the field of corporate creativity and together they have advised dozens of major organizations in the United States and abroad. In this convenient audio format, they'll show you how innovation and improvement can actually happen in your corporation.

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Overview

Turn creativity from a hit-or-miss proposition into something you can count on with this highly-praised program. Its co-authors, Alan G. Robinson and Sam Stern, are top thinkers in the field of corporate creativity and together they have advised dozens of major organizations in the United States and abroad. In this convenient audio format, they'll show you how innovation and improvement can actually happen in your corporation.

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Product Details

  • ISBN-13: 9781565112643
  • Publisher: Penguin Group (USA)
  • Publication date: 8/1/1998
  • Format: Cassette
  • Edition description: Abridged, 2 Cassettes
  • Pages: 180
  • Product dimensions: 4.36 (w) x 7.10 (h) x 0.77 (d)

Meet the Author

ALAN G. ROBINSON (Professor of Management, University of Massachusetts) and Sam Stern (Professor of Education, Oregon State University)

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Table of Contents

Acknowledgments
Introduction: The Power of the Unexpected 1
1 The True Nature of Corporate Creativity 5
2 How Preconceptions Limit Corporate Creativity 18
3 What Do We Really Know About Creativity? 40
4 The Decline of the Simple Suggestion System and the Rise of a New Generation 60
5 How Misalignment Shuts Down Creativity 89
6 Alignment: The First Essential Element 105
7 Self-Initiated Activity 126
8 Unofficial Activity 149
9 Serendipity 175
10 Diverse Stimuli 193
11 Within-Company Communication 214
12 Unleashing Corporate Creativity: Where to Start 237
Notes 249
Index 259
The Authors 277
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