Corporate Entrepreneurship: Building an Entrepreneurial Organization / Edition 1

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Overview

The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrepreneurial manner. Corporate Entrepreneurship is about the ability of a large organization to make the most of commercial opportunities, to innovate, to do things differently. It is about developing an organizational and strategic capability to not just manage change, but to embrace and action it. Paul Burns' innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. He then demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company. Corporate Entrepreneurship pulls together many themes (from leadership, culture, creativity, innovation, strategy, and marketing) in a coherent and accessible form.

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Product Details

  • ISBN-13: 9780230542631
  • Publisher: Palgrave Macmillan
  • Publication date: 4/15/2008
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 352
  • Product dimensions: 7.42 (w) x 9.82 (h) x 0.86 (d)

Meet the Author

PAUL BURNS is Professor of Entrepreneurship and Dean of the University of Luton Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme which was screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE). He is a chartered accountant, having worked for Arthur Andersen in London. For four years, he ran his own firm, Design for Learning Ltd.

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Table of Contents

PART 1: THE ENTREPRENEURIAL DNA
• The entrepreneurial revolution
• Entrepreneur superhero
• Entrepreneur Spiderman
• Entrepreneurial architecture
• PART 2: LEADING AND MANAGING THE ENTREPRENEURIAL ORGANISATION
• Entrepreneurial leadership
• Creating the entrepreneurial culture
• Building the entrepreneurial organisation
• Managing the entrepreneurial organisation
• PART 3: STRATEGIES FOR THE ENTREPRENEURIAL ORGANISATION
• Entrepreneurial strategies
• Lifecycle and portfolio strategies
• Developing strategies for growth
• PART 4: ENCOURAGING CREATIVITY AND INNOVATION
• Entrepreneurial innovation
• Encouraging creativity
• Encouraging marketing and product innovation
• Epilogue

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  • Posted November 1, 2011

    more from this reviewer

    Expedient manual on how established businesses can recapture their entrepreneurial spirit

    Much of the business world's enchantment with entrepreneurialism focuses on new start-up companies. Time to reboot. This textbook by professor Paul Burns explains how an established company can recapture the innovative magic of entrepreneurialism. getAbstract recommends this guide to combining the creativity, agility and innovation of an entrepreneurial start-up with the market power, reach and security of a big, established company. Burns covers many facets of the management tactics needed to bring an entrepreneur's creative drive into the realm of the settled corporation. In this chunky manual, he draws on numerous examples from well-known companies such as Dell and Virgin Airways to put entrepreneurialism in an overall economic context, and he teaches managers how to propel their firms forward by being flexible, eager, and inventive.

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