Corporate Event Project Management / Edition 1

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Introducing the cross-functional approach to corporate event management

The first guide to apply project management to corporate events

Corporate Event Project Management merges event and project management to create a new system of tools and techniques that enables corporate event managers to research, design, plan, coordinate, and evaluate any corporate event in order to produce a higher rate of return. It covers key topics such as choosing a venue or site, costing and procurement practices, evaluating risk management and reducing it with contract management, and maximizing exposure through the World Wide Web. Features include:
* The first complete system for managing and organizing corporate events
* A thorough and comprehensive system for measuring Return on Investment for corporate events
* The only resource available for both corporate event and corporate project managers

Enhanced with numerous checklists, tables, flowcharts, and models, it is also generously supplemented with case studies from North and South America, Europe, and the Asian-Pacific area to illustrate the versatility of the project management approach to corporate event planning. In addition, an accompanying Web site lets readers work with ten simulated events outlined in the book, right down to the forms and checklists that would be used to execute the actual events.

This book will help anyone involved in event project management, including communications and human resource professionals, to be at the forefront of this emerging approach to planning and carrying out corporate events.

The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP

The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

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Product Details

  • ISBN-13: 9780471402404
  • Publisher: Wiley
  • Publication date: 5/28/2002
  • Series: Wiley Event Management Series , #3
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 304
  • Product dimensions: 7.80 (w) x 9.55 (h) x 0.82 (d)

Table of Contents

Ch. 1 Managing Events in the Corporate World 1
Ch. 2 The Corporate Event Project Management Process 15
Ch. 3 The Corporate Event Office and Documentation 41
Ch. 4 Venue: The Event Site 61
Ch. 5 Feasibility, Bidding, and Proposals 91
Ch. 6 Systems and Decisions 111
Ch. 7 Event Risk Management 133
Ch. 8 Contract Management 153
Ch. 9 The Web-Enabled Corporate Event 173
Ch. 10 The Corporate Event Manual 197
Ch. 11 Costing, Procurement, and Cash Flow 221
Ch. 12 Demonstrating Value Through Measurement and Analysis 243
App. 1 Sample Corporate Event Run Sheet and Forms 255
App. 2 Risk Analysis Sheet 263
Index 273
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