Corporate Global Citizenship: Doing Business in the Public Eye / Edition 1

Hardcover (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 96%)
Other sellers (Hardcover)
  • All (16) from $1.99   
  • New (4) from $52.40   
  • Used (12) from $1.99   


Environmental degradation. Poverty and malnutrition. Disease and illiteracy. As the world's human population skyrockets and resources grow scarce, the multinational corporation—with its ability to mobilize massive human and capital resources across geopolitical boundaries—may be mankind's best defense against an onslaught of social ills. Many companies have already joined the fray, launching ambitious global corporate citizenship programs designed to improve the quality of life in the communities and nations in which they operate. Their activities, the focus of this groundbreaking work, are precursors to a new age of enlightened capitalism, and their bold break with tradition is putting them now, more than ever, in the public eye.
Read More Show Less

Product Details

Meet the Author

Noel M. Tichy is a professor of organizational behavior and human resources management at the University of Michigan Business School. Andrew R. McGill is a professor at the University of Michigan Business School and also leads a consortium of human resources executives from forty global corporations. Lynda St. Clair is assistant professor of management at Bryant College. She has published in several journals and magazines, including Academy of Management Journal and Organizational Dynamics.
Read More Show Less

Table of Contents

The Editors
The Contributors
Introduction: Corporate Global Citizenship - Why Now? 1
Pt. 1 The Theory of Corporate Global Citizenship 23
1 Three Pillars of Corporate Citizenship: Ethics, Social Benefit, Profitability 27
2 Three Pillars of Responsibility: A Conversation with Amitai Etzioni About the Individual, the Community, and the Corporation 43
3 A Three Sector Model of Community Service: The Alliance of Business, Government, and Nonprofit Organizations 62
4 Institutionalizing Community Action in Corporate America: A Road Map to Corporate Global Citizenship 75
Pt. 2 Corporate Global Citizenship in Action 101
5 American Express Philanthropy: Developing an Academy of Travel and Tourism in Hungary 105
6 Doing Good the Morgan Way: Generating Economic Returns with Investments in Communities 134
7 Merck & Co., Inc.: From Core Competence to Global Community Involvement 150
8 The General Electric Elfun Society: Leveraging Employee Volunteerism with Foundation Dollars 168
9 Ameritech: The Community Service Link in Organizational Transformation 183
10 Sara Lee Corporation and Corporate Citizenship: Unity in Diversity 197
11 The Evolution of Procter & Gamble's Environmental Program 214
12 Compaq Computer Corporation: Maximizing Environmental Conscientiousness Around the Globe 230
Pt. 3 The Future of Corporate Global Citizenship 245
13 From Global Citizenship to Sustainable Development 249
14 China: Opportunities and Constraints for Corporate Citizenship 260
15 Russia, Ukraine, and Kazakstan: Corporate Citizenship in Unstable Environments 295
16 Corporate Citizenship in India: Multinational Corporate Experiences and Best Practices 326
17 A Global Model for the Business of Corporate Citizenship: The Success Story of Focus: HOPE 348
18 An Agenda for Corporate Global Citizenship 358
App Company Profiles and Citizenship Programs 370
Index 417
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)