Corporate Global Citizenship: Doing Business in the Public Eye / Edition 1

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Overview

Environmental degradation. Poverty and malnutrition. Disease and illiteracy. As the world's human population skyrockets and resources grow scarce, the multinational corporation—with its ability to mobilize massive human and capital resources across geopolitical boundaries—may be mankind's best defense against an onslaught of social ills. Many companies have already joined the fray, launching ambitious global corporate citizenship programs designed to improve the quality of life in the communities and nations in which they operate. Their activities, the focus of this groundbreaking work, are precursors to a new age of enlightened capitalism, and their bold break with tradition is putting them now, more than ever, in the public eye.
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Product Details

Meet the Author

Noel M. Tichy is a professor of organizational behavior and human resources management at the University of Michigan Business School. Andrew R. McGill is a professor at the University of Michigan Business School and also leads a consortium of human resources executives from forty global corporations. Lynda St. Clair is assistant professor of management at Bryant College. She has published in several journals and magazines, including Academy of Management Journal and Organizational Dynamics.
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Table of Contents

Preface
The Editors
The Contributors
Introduction: Corporate Global Citizenship - Why Now? 1
Pt. 1 The Theory of Corporate Global Citizenship 23
1 Three Pillars of Corporate Citizenship: Ethics, Social Benefit, Profitability 27
2 Three Pillars of Responsibility: A Conversation with Amitai Etzioni About the Individual, the Community, and the Corporation 43
3 A Three Sector Model of Community Service: The Alliance of Business, Government, and Nonprofit Organizations 62
4 Institutionalizing Community Action in Corporate America: A Road Map to Corporate Global Citizenship 75
Pt. 2 Corporate Global Citizenship in Action 101
5 American Express Philanthropy: Developing an Academy of Travel and Tourism in Hungary 105
6 Doing Good the Morgan Way: Generating Economic Returns with Investments in Communities 134
7 Merck & Co., Inc.: From Core Competence to Global Community Involvement 150
8 The General Electric Elfun Society: Leveraging Employee Volunteerism with Foundation Dollars 168
9 Ameritech: The Community Service Link in Organizational Transformation 183
10 Sara Lee Corporation and Corporate Citizenship: Unity in Diversity 197
11 The Evolution of Procter & Gamble's Environmental Program 214
12 Compaq Computer Corporation: Maximizing Environmental Conscientiousness Around the Globe 230
Pt. 3 The Future of Corporate Global Citizenship 245
13 From Global Citizenship to Sustainable Development 249
14 China: Opportunities and Constraints for Corporate Citizenship 260
15 Russia, Ukraine, and Kazakstan: Corporate Citizenship in Unstable Environments 295
16 Corporate Citizenship in India: Multinational Corporate Experiences and Best Practices 326
17 A Global Model for the Business of Corporate Citizenship: The Success Story of Focus: HOPE 348
18 An Agenda for Corporate Global Citizenship 358
App Company Profiles and Citizenship Programs 370
Index 417
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