Corporate Information Strategy and Management: Text and Cases / Edition 8 by Lynda Applegate, Robert Austin, Deborah Soule | | 9780073402932 | Hardcover | Barnes & Noble
Corporate Information Strategy and Management: Text and Cases / Edition 8

Corporate Information Strategy and Management: Text and Cases / Edition 8

5.0 1
by Lynda Applegate, Robert Austin, Deborah Soule
     
 

ISBN-10: 0073402931

ISBN-13: 9780073402932

Pub. Date: 12/22/2008

Publisher: McGraw-Hill Education

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective

Overview

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Product Details

ISBN-13:
9780073402932
Publisher:
McGraw-Hill Education
Publication date:
12/22/2008
Edition description:
New Edition
Pages:
528
Sales rank:
508,510
Product dimensions:
7.50(w) x 9.20(h) x 1.00(d)

Table of Contents

Preface


Introduction: The Challenges of Managing in a Network Economy


Case #I-1 Li and Fung Internet Issues (A) (HBS #301-009)


Module 1: Business Impacts


Chapter 1: IT and Strategy


Chapter 2: IT and Organization


Chapter 3. Extending the Enterprise


Chapter 4. Making the Case for IT


Case #1-1 Charles Schwab in 2002 (HBS #803-070)


Case #1-2 Learning from Leapfrog (HBS #804-062)


Case #1-3 Wyndham International: Fostering High-Touch with High Tech (HBS #803-092)


Case #1-4 Global Healthcare Exchange (HBS #804-002)


Article #1-5 IT Doesn’t Matter with Letters to the Editor (HBR #3566)

Module 2: Managing Networked Infrastructure and Operations


Chapter 5. Understanding Internetworking Infrastructure


Chapter 6. Assuring Reliable and Secure IT Services


Chapter 7. Managing Diverse IT Infrastructures


Case #2-1 CareGroup (HBS #303-097)


Case #2-2 The iPremier Company: Denial of Service Attack (A) (HBS #601-114)


Case #2-3 Ford Motor Company: Supply Chain Strategy ((HBS #699-198)


Article #2-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell (HBR #98208)

Case #2-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations (HBS #302-061)


Module 3: Managing and Leading a Networked IT Organization


Chapter 8. Organizing and Leading the IT Function


Chapter 9. Managing IT Outsourcing


Chapter 10. A Portfolio Approach to IT Projects


Case #3-1 Cathay Pacific: Doing More with Less (HBS #303-106)


Case #3-2 Royal Caribbean Cruises, Ltd. (HBS #304-019)


Case #3-3 Rakuten (HBS #305-050)


Case #3-4 Telecomunicacoes de São Paulo S.A. (Telesp) (HBS #804-149)


Case #3-5 Outsourcing IT: The Global Landscape in 2004 (HBS #304-104)


Conclusion: The Challenges of Managing in a Network Economy Revisited


Case #C-1 UCB (HBS #304-096)


Case #C-2 Enabling Business Strategy with IT at the World Bank (HBS #304-055)


Annotated Bibliography


Index

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