Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals by Richard J. Gascoyne, Koray Ozcubukcu |, Hardcover | Barnes & Noble
Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals

Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals

by Richard J. Gascoyne, Koray Ozcubukcu
     
 

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This book breaks down the complicated decision-making process involved in establishing an Internet presence and in creating an intranet. It provides simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy.

You'll find all the tools you need here in a format you can put to

Overview

This book breaks down the complicated decision-making process involved in establishing an Internet presence and in creating an intranet. It provides simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy.

You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact--or if you're already on-line--to evaluate, enhance, and redefine your current Internet/intranet strategy.

Richard J. Gascoyne is a Director at Claremont Technology Group, a leader in innovative business and systems consulting. He works with leading organizations to build effective Internet and intranet business and technology strategies.

Editorial Reviews

Booknews
Offers advice on identifying a company's internet and intranet needs, building an internet business case, developing an internet strategy to enhance all aspects of the enterprise, strengthen a company's overall strategic direction, and implement an internet plan. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780442024161
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
12/01/1997
Series:
Business, Commerce, and Management Ser.
Pages:
300
Product dimensions:
6.36(w) x 9.25(h) x 1.35(d)

Meet the Author

About the Author Richard J. Gascoyne (email gascoyne@nwrain.com) is a Director at Claremont Technology Group, a leader in innovative business and systems consulting. He works with leading organizations to build effective Internet and Intranet business and technology strategies. Mr. Gascoyne is also on the Advisory Board to Netstock Direct. Prior to joining Claremont,he helped build the Australian Network Solutions practice with Andersen Consulting. Mr. Gascoyne is a certified instructor in Netscape server products, and has managed several communications related business projects for corporations throughout North America, Europe, and Australia.

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