Corporate Longitude: What You Need to Know to Navigate the Knowledge Economy

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With the rise of the knowledge economy, the search for corporate longitude is on. The founding guru of Intellectual Capital knows where to find it, and here provides a compass for the entrepreneurial knowledge leader. Find out how intelligent-enterprising will set apart the new navigators of knowledge markets. Intellectual Capital is a combination of human capital -- the brains, skills, insights and potential of those in an organization -- and structured capital -- wrapped up in customers, processes, databases, ...
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Overview

With the rise of the knowledge economy, the search for corporate longitude is on. The founding guru of Intellectual Capital knows where to find it, and here provides a compass for the entrepreneurial knowledge leader. Find out how intelligent-enterprising will set apart the new navigators of knowledge markets. Intellectual Capital is a combination of human capital -- the brains, skills, insights and potential of those in an organization -- and structured capital -- wrapped up in customers, processes, databases, brands and systems. It is the only meaningful way to gauge the potential energy of a company.
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Product Details

  • ISBN-13: 9780273656272
  • Publisher: Pearson Education
  • Publication date: 7/15/2002
  • Pages: 256
  • Product dimensions: 6.48 (w) x 9.51 (h) x 0.92 (d)

Table of Contents

About the Author
The Journey
Acknowledgements
Departure
1 My Journey 1
2 The New Knowledge Economics 17
3 Changing the Nature of Value 45
4 Renaissance Perspectives 67
5 1+1=11 89
6 Workplaces Fit for Knowledge Workers 121
7 U-capital & I-commerce 141
8 The Knowledge Innovation Dimension 155
9 Leading with a Compass 175
10 The Intellectual Wealth of Nations 193
Index 203
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  • Anonymous

    Posted July 29, 2002

    Review OF Corporate Longitude, by Darius Mahdjoubi, July 02

    ¿Corporate Longitude: Discover Your True Position in the Knowledge Economy¿ is the fourth book by Leif Edvinsson, the so-called godfather of intellectual capital. Leif Edvinsson came in the spotlight of business literature after 1994, first due to an article by Thomas Stewart in Fortune magazine titled ¿Intellectual Capital: Your company's most valuable asset¿ (October 1994). Since then he has co-authored three other books: ¿Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower¿ (1997), ¿Accounting for Minds¿ (1997) and ¿Intellectual Capital: Navigating in the New Business Landscape¿ (1998). Corporate Longitude is indeed a continuation of his previous books and a dozen papers on ¿intellectual capital¿ that can be translated into a layman¿s language as being the efforts to integrate the role of knowledge and intangible assets into accounting procedures and financial practices. Leif Edvinsson was the first corporate director of intellectual capital at Skandia (a Swedish financial service company) and now he is an associate professor of intellectual capital at Lund University in Sweden. In addition to intellectual capital, Leif Edvinsson has shown his deep interest, and even affection, for the metaphor and analogy of navigation to explain his views. It is no wonder that the main model used to explain intellectual capital at Scandia is named ¿Skandia Navigator¿ and The Economist referred to him ¿a Viking with a Compass.¿ Corporate Longitude argues that ¿modern corporations habitually calibrate along one, single measure: financial capital. This is corporate latitude, the world of so-called, tangible assets made up of a pile of assets build upon the famous bottom-line. The trouble is that this measure gives corporations only part of the picture, only half of the co-ordinates required to know their precise location and to map out the route to their renewal. Without another lateral co-ordinate ¿ a measurement for intellectual capital and other vital intangibles ¿ companies are unable to locate their true potential or chart a meaningful course into the future.¿ Navigation in this book, however, has gone further than just being a metaphor to describe a phenomenon; rather the book is indeed one further step towards exploring the concepts behind the metaphor of navigation, a process that can be considered as analogy of navigation. Although there are sundry other books, papers and articles that have used the metaphor of navigation to describe business cases, the basis and the root of this attention to navigation has rarely been analyzed. Why is the metaphor of navigation so familiar and understandable? Why has it been used so extensively? Corporate Longitude is indeed a major first step in this direction as it uses the analogy of navigation to describe the distinction between corporate latitude and corporate longitude. Based on this hypothesis, in the future we should have more studies based on the analogy of navigation to explore business concepts. Leif Edvinsson (the same ¿Viking with a Compass¿ who now referrers to himself as the ¿Global Knowledge Nomad¿) humbly indicates ¿this book does not provide a definitive compass.¿ This work is well written and thought provoking. The author seems to aim at a popular managerial level, no doubt attempting to disseminate his practical views. One can hope that Professor Edvinsson in a future work makes a bridge between his practical world and the world of the academy.

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