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Corporate Media Production / Edition 2
     

Corporate Media Production / Edition 2

by Ray DiZazzo
 

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ISBN-10: 0240805143

ISBN-13: 2900240805145

Pub. Date: 09/15/2003

Publisher: Taylor & Francis

Topics include: program needs analysis; developing the creative concept; script essentials; keys to successful preproduction; lighting, camera and sound; directing executives, employees, and professional actors; the director's key aesthetic skills; graphics; production; music and sound production; critical judgment and people skills; traditional and nonlinear editing;

Overview

Topics include: program needs analysis; developing the creative concept; script essentials; keys to successful preproduction; lighting, camera and sound; directing executives, employees, and professional actors; the director's key aesthetic skills; graphics; production; music and sound production; critical judgment and people skills; traditional and nonlinear editing; audio sweetening; the future of corporate media.

Product Details

ISBN-13:
2900240805145
Publisher:
Taylor & Francis
Publication date:
09/15/2003
Edition description:
REV
Pages:
278

Table of Contents

  • The Changing Role of Corporate Media
  • The Key Players
  • Media Groups in the Corporate World
  • A Production Overview
  • Production People
  • The Script
  • The Content Outline
  • The Creative Concept
  • The Treatment
  • The Script
  • Script Terminology
  • Dialogue and Narration
  • Structure and Transitions
  • A Screenplay Format Script
  • Preproduction
  • Production Formats, Equipment and Shooting Styles
  • A Day On Location and a Day in the Studio
  • Audio Production
  • The Director's Role
  • Human Aesthetics
  • Audiovisual Aesthetics
  • Technical Aesthetics
  • General Aesthetics
  • People Skills, Judgement Skills
  • A Postproduction Overview
  • The Off-line Edit and Rough Cut Screening
  • The On-line Edit
  • Non-linear Editing
  • Audio Sweetening
  • The Future of Corporate Media
  • Glossary

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