Corporate Realities and Environmental Truths: Strategies for Leading Your Business in the Environmental ERA

Corporate Realities and Environmental Truths: Strategies for Leading Your Business in the Environmental ERA

by Steven J. Bennett, Richard Freierman, Stephen George
     
 

Combining essential information with absorbing case studies, it describes how to develop ''green'' products and services along with public relations campaigns that convincingly speak to a wary public and cynical media, simultaneously focusing on meeting environmental challenges in ways that will dramatically improve company performance and profits. Thoroughly

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Overview

Combining essential information with absorbing case studies, it describes how to develop ''green'' products and services along with public relations campaigns that convincingly speak to a wary public and cynical media, simultaneously focusing on meeting environmental challenges in ways that will dramatically improve company performance and profits. Thoroughly discusses how to anticipate future trends and avoid mistakes which create permanent negative impressions. Further explores how to tap employees' motivation and knowledge banks in order to get them involved with thinking ''green''.

Editorial Reviews

Publishers Weekly - Publisher's Weekly
This well-structured, useful guide is aimed at the rapidly increasing number of business/industrial firms which have been encouraged by public pressure, government regulations and a demand for corporate responsibility to enter what the authors call ``a new era of environmental activism.'' The authors (Bennett is author of Green Pages , Freierman is an environmental consultant/writer and George is author of The Baldrige Quality System ), outline a long-term, systematic program called Total Quality Environmental Management (TQEM). Already adopted by such companies as Xerox, 3M, Procter & Gamble and Merck, TQEM involves creating a corporate environmental policy to be implemented by trained, empowered employees under management guidance and encouragement. The last two-thirds of the book offer specific courses of action for recycling, reducing environmental health threats, marketing, reaching the media, reaching the community and reaching a profitable ``green'' cooperation with government agencies and activist groups. Scattered throughout are case histories of companies that have successfully opted for ``sustainable development'' over ``unlimited growth.'' (Sept.)
Library Journal
In the shadow of the 20th anniversary of the initial Earth Day (1970), many organizations realize that a new environmental ethic is in order. According to two new books, the message is clear: not only must organizations not harm the environment, they must actively work to promote a better one. Kinlaw's book is the more academic of the two. The author, a longtime management trainer for NASA and other organizations, builds his thesis around a ``sustainable performance model'' that systematically lays out the factors necessary to implement total quality environmental management (TQEM). A notable feature is the inclusion of appendixes that offer a resource guide as well as a practical guide for conducting an environmental audit. The title by Bennett and colleagues, who are environmental authors and consultants, is more of a how-to handbook for adjusting to the new environmental ethic. Chapters 6 and 7, which recognize the importance of marketing and public relations in creating public perceptions about a firm's environmental commitment, are especially well crafted. Both these books should be read by executives wanting to catch the ``green wave.''-- Gene R. Laczniak, Marquette Univ., Milwaukee

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Product Details

ISBN-13:
9780471530732
Publisher:
Wiley
Publication date:
08/28/1993
Pages:
240
Product dimensions:
6.22(w) x 9.25(h) x (d)

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