Corporate Social Investing: The Breakthrough Strategy for Giving and Getting Corporate Contributions / Edition 1

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Corporate Social Investing is a breakthrough guide for businesses planning their corporate giving strategies, as well as a valuable fundraising tool for nonprofit organizations seeking corporate support. It reflects the current groundswell of interest in the topic prompted by recent discussions in Congress and the Security and Exchange Commission, which indicated more future constraints on corporate philosophy.

The ten-step program outlined here tells how to transform corporate gifts into corporate social investments, forging creative alliances with nonprofit organizations that will bolster (or at least maintain) profits while at the same time providing needed resources for schools, colleges, civic groups, cultural organizations, and other charities. this is an innovative new approach that views corporate gift monies as a "potent fuel" capable of stimulating business growth at the same time that it addresses social needs.

This timely, action-oriented book explains why corporations should be concerned about social investing and how such philanthropy is changing; tells how to resesarch and make company-appropriate investments (and which ones to avoid); and provides staffing and management designs for different types of organizations. It also gives suggestions for nonprofits seeking out corporate investors as they face increased cutbacks in public funding.

Other topics include: shareholder concerns, disclosure statements, product/manufacturing investments and related tax benefits, what to do if profits fall off, social investing on a global scale, leveraged business investments, and high-impact grants versus conditional grants.

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What People Are Saying

Betty Beene
Any nonprofit organization that gets -- or hopes to get -- corporate support had better read this book. It's that important.
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Product Details

  • ISBN-13: 9781576750452
  • Publisher: Berrett-Koehler Publishers, Inc.
  • Publication date: 10/28/1998
  • Edition description: 1 ED
  • Edition number: 1
  • Pages: 236
  • Product dimensions: 6.46 (w) x 9.53 (h) x 0.98 (d)

Meet the Author

Weeden has served as vice president for two major nonprofit organizations, American Field Service International Scholarships and The Asia Foundation.

Newman is an actor.

PETER LYNCH is the former manager of the Fidelity Magellan Fund and the coauthor of the bestsellers One up on Wall Street and Beating the Street, both of which he wrote with John Rothchild.

JOHN ROTHCHILD is a columnist for Fortune magazine and the author of A Fool and His Money.

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Table of Contents

1 The Confused State of Corporate Philanthropy 1
2 A New Way of Thinking and Acting 12
3 Step 1. Moving from Corporate Giving to Corporate Social Investing 24
4 Step 2. Extracting Business Value from Social Investments 34
5 Step 3. Which Nonprofits Qualify - And Which Don't 46
6 Step 4. Making a Declaration for Corporate Social Investing 53
7 Step 5. The CEO Endorsement 65
8 Step 6. The Annual Social Involvement Report 81
9 Step 7. Committing to the Corporate Social Investment Model: Part I, Percentages 92
10 Step 7. Committing to the Corporate Social Investment Model: Part II, Strategic Plans 115
11 Step 8. When Social Investing Should Be Postponed 184
12 Step 9. Building the Management Team for Social Investing 189
13 Step 10. The Day-to-Day Manager 199
14 Making It Work 207
15 The Power of Corporate-Nonprofit Alliances 212
References 217
Index 226
The Author 235
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