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Corporate Social Investing is a breakthrough guide for businesses planning their corporate giving strategies, as well as a valuable fundraising tool for nonprofit organizations seeking corporate support. It reflects the current groundswell of interest in the topic prompted by recent discussions in Congress and the Security and Exchange Commission, which indicated more future constraints on corporate philosophy.
The ten-step program outlined here tells how to transform corporate gifts into corporate social investments, forging creative alliances with nonprofit organizations that will bolster (or at least maintain) profits while at the same time providing needed resources for schools, colleges, civic groups, cultural organizations, and other charities. this is an innovative new approach that views corporate gift monies as a "potent fuel" capable of stimulating business growth at the same time that it addresses social needs.
This timely, action-oriented book explains why corporations should be concerned about social investing and how such philanthropy is changing; tells how to resesarch and make company-appropriate investments (and which ones to avoid); and provides staffing and management designs for different types of organizations. It also gives suggestions for nonprofits seeking out corporate investors as they face increased cutbacks in public funding.
Other topics include: shareholder concerns, disclosure statements, product/manufacturing investments and related tax benefits, what to do if profits fall off, social investing on a global scale, leveraged business investments, and high-impact grants versus conditional grants.
|1||The Confused State of Corporate Philanthropy||1|
|2||A New Way of Thinking and Acting||12|
|3||Step 1. Moving from Corporate Giving to Corporate Social Investing||24|
|4||Step 2. Extracting Business Value from Social Investments||34|
|5||Step 3. Which Nonprofits Qualify - And Which Don't||46|
|6||Step 4. Making a Declaration for Corporate Social Investing||53|
|7||Step 5. The CEO Endorsement||65|
|8||Step 6. The Annual Social Involvement Report||81|
|9||Step 7. Committing to the Corporate Social Investment Model: Part I, Percentages||92|
|10||Step 7. Committing to the Corporate Social Investment Model: Part II, Strategic Plans||115|
|11||Step 8. When Social Investing Should Be Postponed||184|
|12||Step 9. Building the Management Team for Social Investing||189|
|13||Step 10. The Day-to-Day Manager||199|
|14||Making It Work||207|
|15||The Power of Corporate-Nonprofit Alliances||212|