Corporate Social Responsibility: Readings and Cases in a Global Context

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Modern business is obliged to meet increasingly demanding ethical, environmental, legal, commercial and public standards as defined by wider society. Corporate Social Responsibility (CSR) has therefore become an important consideration for managers at all levels, as well as one of the most vibrant areas of study and research in the field of business and management. This important new book provides a comprehensive and student-centred introduction to the key themes and issues currently being addressed in CSR around the world.
The book brings together material by the most influential teachers and scholars working in CSR today, as well as many of the most cited and important articles, and is clearly structured in three parts:

Understanding CSR
Applying CSR
Managing CSR

Each section includes an extensive and accessible editorial commentary that introduces the key debates and themes contained in the articles, as well as clearly defined learning objectives to guide the reader and challenging and thought-provoking study questions to consolidate learning. The book also includes three major case studies to enable the reader to relate theory to the real world, focusing on Nike in Asia, Vodafone in South Africa and ABN AMRO in Brazil. Drawing on examples and issues from across the globe, this book is essential reading for all students and managers with an interest in corporate governance and business ethics.
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Editorial Reviews

From the Publisher
We have been please to use Corporate Social Responsibility as a recommended text on MBA and MSc modules at ICCSR for some years now. On the evidence of the 2nd edition, we will continue to do so with renewed enthusiasm.
Professor Jeremy Moon FRSA, Director, International Centre for Corporate Social Responsibility (ICCSR), Nottingham University Business School, UK

This is a terrific resource for those who want a thorough understanding of CSR. It will work in the classroom, and in the seminar room. It informs both researchers and practitioners.
R. Edward Freeman, University Professor and Olsson Professor, The Darden School, University of Virginia, USA

Taking a global perspective on CSR is more urgent than ever. Crane, Matten and Spence invite the reader on such a global, practical and intellectual journey to understand CSR in a way that provides an excellent overview of some of the core concepts and, in particular, invite students to engage in key debates. What I appreciate most about this book is the three editors’ lengthy and carefully written introductions to each chapter where CSR is appreciated as a complex and non-resolved area in need of more reflective debate.

Mette Morsing, Professor PhD, Copenhagen Busines School, Denmark

Crane, Matten and Spence have done a wonderful job with this textbook, given the comprehensive coverage, the analytical flair, the wealth of practical examples, all of which make knowledge of CSR both accessible and interesting. This is a useful reading for any student, academic, or practitioner who wishes to delve more into the fascinating world of CSR.

Dima Jamali, Professor of Management and Sustainability, Olayan School of Business, American University of Beirut

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Product Details

  • ISBN-13: 9780415424295
  • Publisher: Taylor & Francis
  • Publication date: 2/5/2008
  • Edition description: New
  • Pages: 544
  • Product dimensions: 6.80 (w) x 9.40 (h) x 1.40 (d)

Meet the Author

Andrew Crane is the George A. Gardiner Professor of Business Ethics in the Schulich School of Business at York University, Canada.

Dirk Matten holds the Hewlett-Packard Chair in Corporate Social Responsibility at the Schulich School of Business at York University, Canada.

Laura J. Spence is a Reader in Business Ethics at Brunel University, UK. She is Deputy Director of BRESE (Brunel Research in Enterprise, Innovation, Sustainability and Ethics).
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Table of Contents

Acknowledgements ix


1 Corporate social responsibility: in a global context 3

2 The case for and against CSR 21
Reading 1 'A Friedman doctrine - The social responsibility of business is to increase its profits' by M. Friedman 26
Reading 2 'The case for corporate social responsibility' by H. Mintzberg 32

3 What is CSR? Concepts and theories 54
Reading 3 'The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders' by A. Carroll 60
Reading 4 'Corporate social responsibility theories: mapping the territory' by E. Garriga and D. Melé 76

4 Responsibilities to stakeholders 107
Reading 5 'Stakeholder management: framework and philosophy by R. Freeman 111
Reading 6 'The stakeholder theory of the corporation: concepts, evidence, and implications' by T. Donaldson and L. Preston 139
Case study 1 Vodafone: Africa calling 166


5 CSR in the marketplace 177
Reading 7 'Is there a market for virtue? The business case for corporate social responsibility' by D. Vogel 181
Reading 8 'Meeting the ethical gaze: challenges for orienting to the ethical market' by A. Crane 210

6 CSR in the workplace 229
Reading 9 'The development of human rights responsibilities for multinational enterprises' by P. Muchlinski 233
Reading 10 'Corporate social responsibility as a participative process' by P. Maclagan 255

7 CSR in the community 265
Reading 11 'The next wave of corporate community involvement: corporate social initiatives' by D. Hess, N. Rogovsky and T. Dunfee 270
Reading 12 'Thecompetitive advantage of corporate philanthropy' by M. Porter and R. Kramer 286

8 CSR in the ecological environment 306
Reading 13 'Beyond greening: strategies for a sustainable world' by S. Hart 311
Reading 14 'Corporate political action in the global polity: national and transnational strategies in the climate change negotiations' by D. Levy and D. Egan 325
Case study 2 ABN AMRO Bank: banking on Brazil 343


9 CSR reporting and auditing 353
Reading 15 'Struggling with the praxis of social accounting: stakeholders, accountability, audits and procedures' by R. Gray, C. Dey, D. Owen, R. Evans and S. Zadek 358
Reading 16 'How to do it' by S. Zadek, P. Pruzan and R. Evans 400

10 CSR strategy and implementation 416
Reading 17 'How corporate social responsibility pays off' by L. Burke and J. Logsdon 420
Reading 18 'Codes of conduct as a tool for sustainable governance in MNCs' by K. Bondy, D. Matten and J. Moon 432

11 Globalization and CSR 456
Reading 19 'Serving the world's poor, profitably' by C. Prahalad and A. Hammond 461
Reading 20 'The downward spiral and the US model business principles: why MNEs should take responsibility for the improvement of world-wide social and environmental conditions' by A. Scherer and M. Smid 474
Case study 3 Nike's global supply chains: stepping up to the mark? 496
Reading 21 'The path to corporate responsibility' by S. Zadek 497
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