This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.
This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.
Chris Maloney is a former personal trainer turned marketer from Sydney, Australia, who has held high profile marketing positions for iconic brands including Ford and Commonwealth Bank of Australia, and currently for HSBC Australia.
Chris runs his own strategy consultancy "Maloney on Marketing" as well as the popular blog site "Innovate or Die" featuring exclusive interviews with the people behind innovative brands.
Chris holds a Masters of Business in International Marketing and in 2008 was named ADMA Australian Young Marketer of the Year.
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Overview
This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.