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Corporate Social Responsibility: The New Strategic Marketing Battleground
     

Corporate Social Responsibility: The New Strategic Marketing Battleground

by Chris Maloney
 

This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

Overview

This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

Product Details

BN ID:
2940011142642
Publisher:
Chris Maloney
Publication date:
11/27/2010
Sold by:
Smashwords
Format:
NOOK Book
Sales rank:
1,110,258
File size:
70 KB

Meet the Author

Chris Maloney is a former personal trainer turned marketer from Sydney, Australia, who has held marketing management positions for iconic brands including Ford and Commonwealth Bank of Australia, and currently for HSBC Australia.


Chris runs his own strategy consultancy "Maloney on Marketing" as well as the popular blog site "Innovate or Die" featuring exclusive interviews with the people behind innovative brands.


Chris holds a Masters of Business in International Marketing and in 2011 was named B&T Young Achiever of the Year and the 2008 ADMA Australian Young Marketer of the Year.

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