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Corporate Strategy / Edition 4
     

Corporate Strategy / Edition 4

by Richard Lynch
 

ISBN-10: 0273701789

ISBN-13: 9780273701781

Pub. Date: 02/28/2006

Publisher: Prentice Hall

Corporate Strategy 4th Edition
by Richard Lynch

Corporate Strategy 4th edition provides a balanced and in-depth exploration of rational and creative approaches to strategy development from around the globe.

Its combination of readability, comprehensive coverage and up-to-date case studies clearly demonstrate exactly what strategic theory is and how it

Overview

Corporate Strategy 4th Edition
by Richard Lynch

Corporate Strategy 4th edition provides a balanced and in-depth exploration of rational and creative approaches to strategy development from around the globe.

Its combination of readability, comprehensive coverage and up-to-date case studies clearly demonstrate exactly what strategic theory is and how it translates into practice in the real world.

New to this edition:

  • A brand new chapter on Government, Public Sector and Not for Profit strategy.
  • 80 case studies from around the world give students a broad perspective on how strategy is applied in organizations as diverse as MTV and a local theatre company, Bajaj Motorcycles of India and the Olympic City bids. 1/3 of cases are new to this edition.
  • The most current topics, including increased financial disclosure and corporate governance, technology, entrepreneurial strategy, network strategies and much more.

Supporting student learning through:

  • A Student CD Rom contains an extended case study introducing the subject of strategy.
  • Learning Outcomes, Key Strategic Principles and Chapter Summaries give a clear idea of what's expected to be understood by students for each chapter, while end of chapter questions and Multiple Choice quizzes on the Companion Website help students to recap and check that they have understood.
  • Critical Reflections and Strategic Project boxes encourage debate and updated References, Further Reading and live Web Links on the Companion Website and help students to investigate topics further.
  • A full Glossary is supplied both in the book and on the Website.

The Companion Website for this book canbe found at www……………. and also includes the Lecturer's Resources, which are password protected and include a brand new Test Bank, Case Studies removed from the third edition, updated PowerPoint slides and a full Lecturer's Manual with supporting notes for the Case Studies and the Student CD Rom.

Accessible, modern, international and comprehensive – Richard Lynch's Corporate Strategy 4th Edition is ideal for students undertaking any introductory course in Strategy.

Richard Lynch has worked as a Strategic Director and run his own management consultancy company specializing in European and International strategy. He is Emeritus Professor of Strategic Management at Middlesex University in London, UK.

 

 

 

 

Product Details

ISBN-13:
9780273701781
Publisher:
Prentice Hall
Publication date:
02/28/2006
Edition description:
Older Edition
Pages:
864
Product dimensions:
7.75(w) x 10.50(h) x 1.25(d)

Table of Contents

Part One ¿ An Introduction to Corporate Strategy

1. Corporate Strategy

2. A Review of Theory and Practice

Part Two ¿ Analysis of the Environment

3. Analysing the Environment ¿ the basics

4. Analysing Markets and Competitors

5. Analysing Customers

Part Three ¿ Analysis of Resources

6. Analysing Resources ¿ The Basics

7. Analysing Human Resources

8. Analysing Financial Resources

9. Analysing Operational Resources

Part Four ¿ The Purpose of the Organisation

10. Purpose Shaped by Vision, Leadership and Ethics

11. Purpose Emerging from Knowledge, Technology and Innovation

12. Purpose Delivered Through Corporate and Business Objectives

Part Five ¿ Developing the Strategy

13. Developing Strategic Options ¿ the Prescriptive Process

14. Strategy Evaluation and Development ¿ the Prescriptive Process

15. Finding the Route Forward ¿ Emergent and Prescriptive Approaches

16. Organisational Structure and Style and People Issues

Part Six ¿ The Implementation Process

17. Resource Allocation, Strategic Planning and Control

18. Government, Public Sector and Not-for-Profit Strategies

19. International Expansion and Globalisation Strategy

20. Strategy Dynamics and Entrepreneurial Strategy

21. Managing Strategic Change

22. Building a Cohesive Corporate Strategy

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