The Corporate University Handbook: Designing, Managing, and Growing a Successful Program / Edition 1

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Overview

Motorola. Sun Microsystems. Charles Schwab. Toyota. These global business leaders have bred excellence through innovative executive and management development organizations that go well beyond traditional job training. Known as corporate universities, these entities are essentially strategic partners of their sponsoring companies. Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from the academic and business communities.

Once the province of only the largest corporations, corporate universities are fast becoming the standard at smaller companies as well. This comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning programs. Featuring contributions from experts at ten different corporate universities, academic institutions, and consulting firms, the book addresses the three major components of corporate university success: organization, content, and processes. From structural and financial models to the role of technology, from curriculum development to evaluation approaches and measuring ROI, here is a wealth of information on this major development in professional education.

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Editorial Reviews

Training
is certainly a useful reference for organizations thinking of using the corporate university approach to meet business needs
Booknews
This book is a resource for companies of all sizes who are considering or developing enhanced professional learning programs. Featuring contributions from experts at ten different corporate universities, academic institutions, and consulting firms, the book addresses three major components of corporate university success: organization, content, and processes. It defines best practices, offers guidance on integrating current training programs into the university structure, and explores how corporate universities are evolving internationally. Allen is director of executive education at Pepperdine University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780814407110
  • Publisher: AMACOM
  • Publication date: 6/21/2002
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.00 (w) x 9.10 (h) x 1.20 (d)

Meet the Author

Mark Allen

Mark Allen, Ph.D. (Culver City, CA) is the director of Executive Education at Pepperdine University’s Graziadio School of Business and Management. He previously directed executive education programs at USC’s Marshall School of Business.

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Table of Contents

"Introduction: What Is a Corporate University and Why Should an Organization Have One?

Part 1: Designing a Corporate University

1. Creating a Corporate University: Diary of a Launch

Mike Morrison, Ph. D., Dean, University of Toyota

2. Running a Corporate University Like a Business: A Financial Model

Jim Moore, consultant and former director, SunU, Sun Microsystems

3. Corporate University Structures That Reflect Organizational Cultures

Karen Barley, Vice President, Corporate University Enterprise

4. The Corporate University as a Strategic Lever: Moving Beyond Promises to Real Bottom-Line Impact

Tom McCarty, Director of Consulting, Motorola University

5. Strategic Partnerships for Corporate Universities

Mark Allen, Ph.D.

Part 2: Managing a Corporate University

6. Best Practices in Corporate Universities

Robert Fulmer, Ph.D., Professor of Management, Pepperdine University

7. The Corporate University Training Function

Linda Lewis, Senior VP, Learning and Education, Charles Schwab

8. Using Technology to Enhance Learning in Corporate Universities

Brandon Hall, Ph.D., Consultant and President, brandonhall.com

9. Measurement in Corporate University Learning Environments:

Is It Gonna Show? Do We Wanna Know?

Laree Kiely, Ph.D., Consultant and former professor, USC

10. Measuring ROI in Corporate Universities:

Death of the Student Day and Birth of Human Capital

Matt Barney, Ph.D., Director, Performance Excellence and Measurement, Motorola University

Part 3: International Perspectives11. Corporate Universities in Europe

Annick Renaud-Coulton, author and consultant, Paris

12. Corporate Universities in Australia and Southeast Asia

Ian E. Dickson, Ph.D., and Lee Watts, Deakin University, Australia

Conclusion: Whither Corporate Universities?

Mark Allen, Ph.D."

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted March 22, 2005

    Make room on your bookshelf for this one!

    Published in 2002, The Corporate University Handbook is now considered required reading for anyone who has been charged with establishing or administering a corporate university. Edited by Mark Allen, the handbook features the latest thinking from leading practitioners concerning best practices for establishing and administering a successful 21st century corporate university. No matter how over loaded your bookcase is, throw something out to make room for this invaluable ¿how to¿ handbook.

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  • Anonymous

    Posted December 16, 2002

    Highly Recommended!

    Once upon a time in the halls of academia, being a college graduate was enough. But now, corporations need their employees to have a more intense, ongoing academic and technical education, so they provide it themselves via corporate universities. Mark Allen and other experts from ten corporate universities, academic institutions and consultancies contributed chapters to The Corporate University Handbook, a practical, behind-the-scenes manual about designing and managing a corporate university. The goal goes beyond education: corporate universities must train employees and help corporations excel and prosper. This thorough, yet conversational, examination includes best practices, source notes and programs offered by specific companies including Motorola, Toyota, Sun Microsystems and Charles Schwab, in the U.S. and elsewhere. We from getAbstract assign this insightful book as an authoritative homework seminar for corporate university planners or managers.

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