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Motorola. Sun Microsystems. Charles Schwab. Toyota. These global business leaders have bred excellence through innovative executive and management development organizations that go well beyond traditional job training. Known as corporate universities, these entities are essentially strategic partners of their sponsoring companies. Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from the academic and business communities.
Once the province of only the largest corporations, corporate universities are fast becoming the standard at smaller companies as well. This comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning programs. Featuring contributions from experts at ten different corporate universities, academic institutions, and consulting firms, the book addresses the three major components of corporate university success: organization, content, and processes. From structural and financial models to the role of technology, from curriculum development to evaluation approaches and measuring ROI, here is a wealth of information on this major development in professional education.
"Introduction: What Is a Corporate University and Why Should an Organization Have One?
Part 1: Designing a Corporate University
1. Creating a Corporate University: Diary of a Launch
Mike Morrison, Ph. D., Dean, University of Toyota
2. Running a Corporate University Like a Business: A Financial Model
Jim Moore, consultant and former director, SunU, Sun Microsystems
3. Corporate University Structures That Reflect Organizational Cultures
Karen Barley, Vice President, Corporate University Enterprise
4. The Corporate University as a Strategic Lever: Moving Beyond Promises to Real Bottom-Line Impact
Tom McCarty, Director of Consulting, Motorola University
5. Strategic Partnerships for Corporate Universities
Mark Allen, Ph.D.
Part 2: Managing a Corporate University
6. Best Practices in Corporate Universities
Robert Fulmer, Ph.D., Professor of Management, Pepperdine University
7. The Corporate University Training Function
Linda Lewis, Senior VP, Learning and Education, Charles Schwab
8. Using Technology to Enhance Learning in Corporate Universities
Brandon Hall, Ph.D., Consultant and President, brandonhall.com
9. Measurement in Corporate University Learning Environments:
Is It Gonna Show? Do We Wanna Know?
Laree Kiely, Ph.D., Consultant and former professor, USC
10. Measuring ROI in Corporate Universities:
Death of the Student Day and Birth of Human Capital
Matt Barney, Ph.D., Director, Performance Excellence and Measurement, Motorola University
Part 3: International Perspectives11. Corporate Universities in Europe
Annick Renaud-Coulton, author and consultant, Paris
12. Corporate Universities in Australia and Southeast Asia
Ian E. Dickson, Ph.D., and Lee Watts, Deakin University, Australia
Conclusion: Whither Corporate Universities?
Mark Allen, Ph.D."
Posted March 22, 2005
Published in 2002, The Corporate University Handbook is now considered required reading for anyone who has been charged with establishing or administering a corporate university. Edited by Mark Allen, the handbook features the latest thinking from leading practitioners concerning best practices for establishing and administering a successful 21st century corporate university. No matter how over loaded your bookcase is, throw something out to make room for this invaluable ¿how to¿ handbook.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 16, 2002
Once upon a time in the halls of academia, being a college graduate was enough. But now, corporations need their employees to have a more intense, ongoing academic and technical education, so they provide it themselves via corporate universities. Mark Allen and other experts from ten corporate universities, academic institutions and consultancies contributed chapters to The Corporate University Handbook, a practical, behind-the-scenes manual about designing and managing a corporate university. The goal goes beyond education: corporate universities must train employees and help corporations excel and prosper. This thorough, yet conversational, examination includes best practices, source notes and programs offered by specific companies including Motorola, Toyota, Sun Microsystems and Charles Schwab, in the U.S. and elsewhere. We from getAbstract assign this insightful book as an authoritative homework seminar for corporate university planners or managers.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.