Corporate View: Corporate Communications / Edition 1

Corporate View: Corporate Communications / Edition 1

by Karl Barksdale, Michael Rutter
     
 

Corporate View is a series of text/simulations that use a live corporate Intranet. Students learn to communicate and understand corporate terminology, research and make business decisions, use the Internet and corporate Intranet as office tools, and work in real and virtual teams. The Corporate View titles can be used in any order, independently or jointly. In

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Overview

Corporate View is a series of text/simulations that use a live corporate Intranet. Students learn to communicate and understand corporate terminology, research and make business decisions, use the Internet and corporate Intranet as office tools, and work in real and virtual teams. The Corporate View titles can be used in any order, independently or jointly. In Corporate View Communications students engage in realistic, online activities typically performed by entry-level employees in the communications department of a large corporation. Students learn eight essential areas of technical communication and use multiple media to complete projects. Skill development is exercised by role playing as corporate communications managers.

Product Details

ISBN-13:
9780538691536
Publisher:
Cengage Learning
Publication date:
08/31/1999
Edition description:
New Edition
Pages:
400
Product dimensions:
8.90(w) x 10.68(h) x 0.85(d)

Table of Contents

Communicating with a Corporate View, Analyzing Your Audience, Pinpointing Your purpose, writing General to Specific, Planning for Parameters, Writing for Varied Media, Projecting Personality in Messages, Making Your Words Accessible, Perparing a Professional Delivery.

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