Corporate View: Marketing, Sales, and Support / Edition 1

Corporate View: Marketing, Sales, and Support / Edition 1

5.0 1
by Karl Barksdale, Michael Rutter
     
 

ISBN-10: 053869291X

ISBN-13: 9780538692915

Pub. Date: 10/28/2000

Publisher: Cengage Learning

Corporate Marketing, Sales, and Support is an applications textbook/simulation that provides students with realistic, online activities typically done by entry-level employees in the marketing department of a large corporation. Based on the same premise as Corporate View, Orientation, students access information through the use of the corporate Intranet,…  See more details below

Overview

Corporate Marketing, Sales, and Support is an applications textbook/simulation that provides students with realistic, online activities typically done by entry-level employees in the marketing department of a large corporation. Based on the same premise as Corporate View, Orientation, students access information through the use of the corporate Intranet, www.corpview.com (400+ web pages), and the Internet to focus on eight powerful marketing skills.

Product Details

ISBN-13:
9780538692915
Publisher:
Cengage Learning
Publication date:
10/28/2000
Edition description:
New Edition
Pages:
384
Product dimensions:
8.50(w) x 10.74(h) x 0.53(d)

Table of Contents

Section 1: A Marketing View
Chapter 1: Powerful Marketing Skills
Chapter 2: Traditional Marketing Methods
Chapter 3: Online Marketing
Section 2: A Marketing & Sales View
Chapter 4: Powerful Sales Skills
Chapter 5: Traditional Retail Sales
Chapter 6: Online Sales
Section 3: A Marketing, Sales & Support View
Chapter 7: Powerful Support Skills
Chapter 8: Traditional and Online Support
Chapter 9: The Marketing, Sales & Support Circle of Success

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Corporate View: Marketing, Sales, and Support 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago