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“In his nuanced analysis, corporations need to align their aims with society, becoming viable communities, institutes and financial, human and natural capital ‘factories’.”
Chapter 1 The Legal History of the Corporation 15
Chapter 2 The Great Alignment: 1945-2000 25
Chapter 3 Corporation 1920 49
Chapter 4 Through the Looking Glass of Corporate Externalities 67
Chapter 5 Incorporating Externalities 91
Chapter 6 Accountable Advertising 111
Chapter 7 Limiting Financial Leverage 133
Chapter 8 Resource Taxation 165
Chapter 9 Corporation 2020 187
Chapter 10 The World of Corporation 2020 211
Posted November 15, 2012
Un-put-downable!. A must read for anyone looking to get a brief history of how the current form of corporation evolved and took shape...and what the future corporations will look like.
Pavan's background shines through the book with lots of figures and facts thrown in to make the business case - which is what we need - putting numbers to costs that companies have been conveniently externalizing.
Chapter on Accountable Advertising made the most impact, putting the responsibility squarely back on the organizations.
In short, this book sits at the intersection of economics & ecology by bringing the love back between the step brothers!