Cosmetic Surgery: The Cutting Edge of Commercial Medicine in America / Edition 1

Cosmetic Surgery: The Cutting Edge of Commercial Medicine in America / Edition 1

by Deborah Sullivan
     
 


Cosmetic surgery is big business in America. With demand rising this medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers… See more details below

Overview


Cosmetic surgery is big business in America. With demand rising this medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers the effect of commercializaton on the medical profession.

Product Details

ISBN-13:
9780813528601
Publisher:
Rutgers University Press
Publication date:
12/28/2000
Edition description:
New Edition
Pages:
256
Sales rank:
916,334
Product dimensions:
6.00(w) x 8.90(h) x 0.70(d)

Table of Contents

ACKNOWLEDGMENTS
INTRODUCTION
1 Social Bodies: Tightening the Bonds of Beauty
2 Pretty Pleases: Social, Psychological, and Economic Consequences of Appearance
3 Technological Imperialism: The Emergence of Cosmetic Surgery
4 Medical Entrepreneurs: Market Forces, Regulatory Changes, and Growth of Cosmetic Surgery
5 Sibling Rivalry: The Intraprofessional "Turf War" over Cosmetic Surgery
6 Caveat Emptor: Selling Surgery
7 Managing the Media Message: Cosmetic Surgery in Women's Magazines
8 Pandora's Box: Commercialism in the Medical Profession
BIBLIOGRAPHY
INDEX

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