Cost of Business, The (A Longman Topics Reader)

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This Longman Topics edition, The Cost of Business, addresses the issues of business. Topics include the Entertainment of Business, Business and Class, Practices and Economics.

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Product Details

  • ISBN-13: 9780205562947
  • Publisher: Longman
  • Publication date: 9/17/2010
  • Series: Longman Topics Series
  • Edition description: New Edition
  • Pages: 224
  • Sales rank: 1,249,574
  • Product dimensions: 5.50 (w) x 8.40 (h) x 0.60 (d)

Table of Contents

Preface vii

Introduction 1

Chapter 1 The Business of Entertainment 9

A Fist Full of Dollars Tim Struby 11

The Sims: Suburban Rhapsody Clive Thompson 17

Tiger Woods Roger O. Crockett 23

The Adult Film Industry: Time to Regulate? Corita R. Grudzen Peter R. Kerndt 26

And Now a Game from Our Sponsor Steve Tilley 36

Chapter 2 Big Ideas Launching Bigger Businesses 44

The Student Loan Scandal William Beaver 46

Starbucks Cutting More Jobs, Closing Stores Bruce Horovitz 57

The Green Machine Marc Gunther 60

Selling Wal-Mart Jeffrey Goldberg 72

Chapter 3 Business Practices 87

Brand Stake Ownership Michael White 89

Do You Want Lies with That? Morgan Spurlock 91

Facebook's Users Ask Who Owns Information Brian Stelter 97

"But Wait, You Promised..." "...And You Believed Us? Welcome to the Real World, Ma'am" Charles Fishman 100

Check Cashing Outlets Financed by Large Banks, Study Finds... Adrian Rodriguez 114

Chapter 4 Business Economies 118

An American Seduction: Portrait of a Prison Town Joelle Fraser 120

The New Spies Stephen Armstrong 138

Call It Slavery John Miller 144

A Virtual World but Real Money Richard Siklos 151

What the Country Needs? A Fiscal Triple Play David M. Walker 157

Chapter 5 Business of/and Class 161

The Color of Money Andrew Adam Newman 163

Maid to Order-The Politics of Other Women's Work Barbara Ehrenreich 173

The Men We Carry in Our Minds Scott Russell Sanders 193

African Americans Feel Auto Industry's Pain Larry Copeland 198

Understanding China's Middle Class Allison Cui Kheehong Song 202

Credits 209

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