Counterfeiting Exposed: Protecting Your Brand and Customers

Overview

The problem of product counterfeiting is well beyond thecomparatively trivial point of Kate Spade handbags and Rolexwristwatches. Fake toys, liquor, software, personal care products,and art work have inflicted millions of dollars in losses onlegitimate businesses, as well as serious personal injury, whilecounterfeit pharmaceuticals, auto and aircraft parts, andfertilizers have, in several documented cases, killed unwittingconsumers. Counterfeiting Exposed details what businesses can do toprotect themselves from ...

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Overview

The problem of product counterfeiting is well beyond thecomparatively trivial point of Kate Spade handbags and Rolexwristwatches. Fake toys, liquor, software, personal care products,and art work have inflicted millions of dollars in losses onlegitimate businesses, as well as serious personal injury, whilecounterfeit pharmaceuticals, auto and aircraft parts, andfertilizers have, in several documented cases, killed unwittingconsumers. Counterfeiting Exposed details what businesses can do toprotect themselves from this global, $500 billion menace.

The authors focus primarily on owners of intellectualproperty–– brands, trademarks, patents, andcopyrights–– and what they can do to combatcounterfeiters and protect their intellectual capital. Proactivemeasures range from internal organization, legal action, andprivate investigators to the use of a variety of cutting-edgetechnological weapons for authenticating products. CounterfeitingExposed also examines the intricately interwoven relationshipsbetween producers, consumers, governments, and societies and howcounterfeiters profit at their collective expense. The authors havecrafted a unique Harm Matrix, combining the degree of deception andthe functionality of the fakes, to illustrate the impact ofdifferent kinds of counterfeiting schemes on the different classesof people. Chapters include:

  • Creating and Protecting Brands
  • Copyright and Digital Products
  • The Economic Consequences of Counterfeiting
  • The Social Consequences of Counterfeiting
  • Organizing to Address the Problem
  • What Governments and Multilateral Institutions Can (andCan’t) Do

The authors also include compelling case studies throughout thetext to show the damage that counterfeiting typically inflicts.CEOs, CFOs, controllers, IP and corporate attorneys, and lawenforcement officers will find Counterfeiting Exposed to be anessential resource for preserving brand and market share,protecting consumers, and combating crime.

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Editorial Reviews

From the Publisher
"…book would be a great beginning resource for anyone interested in learning more about the problem." (Security Management; 9/1/2004)
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Product Details

  • ISBN-13: 9780471269908
  • Publisher: Wiley
  • Publication date: 4/4/2003
  • Edition number: 1
  • Pages: 336
  • Product dimensions: 6.20 (w) x 9.41 (h) x 1.15 (d)

Meet the Author

DAVID M. HOPKINS is Director of International Business Programs inthe Daniels College of Business at the University of Denver. He hasworked as a business consultant in the public, private, andnot-for-profit sectors and is particularly interested in theadverse effect which product counterfeiting has on global trade andinvestment, and the problems it presents for corporations trying toprotect the value of their brands.
LEWIS T. KONTNIK is principal and founder of ReconnaissanceInternational, the publisher of Authentication News, aninternational newsletter covering the issues, strategies, andtechnologies for counterfeiting prevention. With offices in Denverand London, Reconnaissance has organized more than a dozenanticounterfeiting conferences in the U.S., Europe, andJapan.
MARK T. TURNAGE is the CEO of Applied Optical Technologies PLC, oneof the largest providers of anticounterfeiting technology togovernments and companies worldwide. He is a regular speaker onanticounterfeiting technology for counterfeiting conventions andtrade shows.

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Table of Contents

Foreword.

Acknowledgments.

Preface.

PART ONE: AN INTRODUCTION TO PRODUCT COUNTERFEITING AND THETHREAT TO BRAND VALUE.

Chapter 1. If You Can Make It, They Can Fake It.

Chapter 2. Creating and Protecting Brands.

PART TWO: PRODUCT COUNTERFEITING AS A PROBLEM IN SPECIFICINDUSTRIES.

Chapter 3. Branded and Luxury Goods.

Chapter 4. Pharmaceuticals.

Chapter 5. Replacement Parts and Consumables.

Chapter 6. Copyright and Digital Products.

PART THREE: THE ECONOMIC CONSEQUENCES OF COUNTERFEITING.

Chapter 7. The Economic Consequences of Counterfeiting.

Chapter 8. The Social Consequences of Counterfeiting.

PART FOUR: PROTECTING YOUR BRAND AND CUSTOMERS.

Chapter 9. Organizing to Address the Problem.

Chapter 10. Utilizing Private Investigators.

Chapter 11. Legal Remedies.

Chapter 12. Anticounterfeiting Technology Solutions.

Chapter 13. What Governments and Multilateral Institutions Can(and Can't) Do.

PART FIVE: CONCLUSION.

Notes.

Index.

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