Counterfeiting Exposed: Protecting Your Brand and Customers

Overview

Praise for Counterfeiting EXPOSED

"This book is the bible on anticounterfeiting. It is everything a company or individual needs to enlighten and protect themselves from this ever-increasing crime."
–– Frank W. Abagnale author of Catch Me If You Can and The Art of the Steal

"This book tells you absolutely everything you need to know about the trade in fakes and what to do about it –– and then adds a bit more. It is immensely detailed, thoroughly researched, and well set out. ...

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Overview

Praise for Counterfeiting EXPOSED

"This book is the bible on anticounterfeiting. It is everything a company or individual needs to enlighten and protect themselves from this ever-increasing crime."
–– Frank W. Abagnale author of Catch Me If You Can and The Art of the Steal

"This book tells you absolutely everything you need to know about the trade in fakes and what to do about it –– and then adds a bit more. It is immensely detailed, thoroughly researched, and well set out. Above all, it is readable and the ideas and information flow in an appropriately structured way. My copy will get dog-eared very quickly."
––John Anderson Chairman, The Global Anti-Counterfeiting Group

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Product Details

  • ISBN-13: 9780471269908
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 4/4/2003
  • Edition number: 1
  • Pages: 336
  • Product dimensions: 6.20 (w) x 9.41 (h) x 1.15 (d)

Meet the Author

DAVID M. HOPKINS is Director of International Business Programs in the Daniels College of Business at the University of Denver. He has worked as a business consultant in the public, private, and not-for-profit sectors and is particularly interested in the adverse effect which product counterfeiting has on global trade and investment, and the problems it presents for corporations trying to protect the value of their brands.
LEWIS T. KONTNIK is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter covering the issues, strategies, and technologies for counterfeiting prevention. With offices in Denver and London, Reconnaissance has organized more than a dozen anticounterfeiting conferences in the U.S., Europe, and Japan.
MARK T. TURNAGE is the CEO of Applied Optical Technologies PLC, one of the largest providers of anticounterfeiting technology to governments and companies worldwide. He is a regular speaker on anticounterfeiting technology for counterfeiting conventions and trade shows.

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Table of Contents

Foreword
Acknowledgments
Preface
Pt. 1 An Introduction to Product Counterfeiting and the Threat to Brand Value 1
Ch. 1 If You Can Make It, They Can Fake It 3
Ch. 2 Creating and Protecting Brands 15
Pt. 2 Product Counterfeiting as a Problem in Specific Industries 41
Ch. 3 Branded and Luxury Goods 43
Ch. 4 Pharmaceuticals 69
Ch. 5 Replacement Parts and Consumables 95
Ch. 6 Copyright and Digital Products 113
Pt. 3 The Economic and Social Consequences of Counterfeiting 143
Ch. 7 The Economic Consequences of Counterfeiting 145
Ch. 8 The Social Consequences of Counterfeiting 175
Pt. 4 Protecting Your Brand and Customers 185
Ch. 9 Organizing to Address the Problem 187
Ch. 10 Utilizing Private Investigators 199
Ch. 11 Legal Remedies 223
Ch. 12 Anticounterfeiting Technology Solutions 249
Ch. 13 What Governments and Multilateral Institutions Can (and Can't) Do 263
Pt. 5 Conclusion 293
Notes 295
Index 311
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